{"id":3885,"date":"2025-11-21T13:11:12","date_gmt":"2025-11-21T12:11:12","guid":{"rendered":"https:\/\/www.mapamundimusica.com\/?p=3885"},"modified":"2025-11-21T13:29:03","modified_gmt":"2025-11-21T12:29:03","slug":"november-25-talk-with-sabina-smailagic-a-follow-up-on-unbounded-sounds-case-study-on-the-impact-of-showcases-and-89","status":"publish","type":"post","link":"https:\/\/www.mapamundimusica.com\/en\/newsletter\/november-25-talk-with-sabina-smailagic-a-follow-up-on-unbounded-sounds-case-study-on-the-impact-of-showcases-and-89\/","title":{"rendered":"November 25. Talk with Sabina Smailagic; a follow-up on Unbounded Sounds, Case Study on the Impact of Showcases and + #89"},"content":{"rendered":"<p><span style=\"font-size: 14pt;\"><span style=\"font-family: open sans, helvetica neue, helvetica, arial, sans-serif;\"><strong>Summary <\/strong><\/span><span style=\"color: #ffffff; font-family: open sans, helvetica neue, helvetica, arial, sans-serif;\">\u00a0<\/span><\/span><\/p>\n<p><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\">Editorial<\/span><br \/>\n<span style=\"font-family: verdana, geneva, sans-serif; font-size: 10pt;\">\u25ab\ufe0fAnd farewell to\u00a0\u00c9rik Marchand<\/span><\/p>\n<p><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\">A follow-up on Unbounded Sounds, with\u00a0Sofia Labropoulou\u00a0<\/span><\/p>\n<p><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\">A follow-up on\u00a0the annual conference of the European Folk Network<\/span><\/p>\n<p><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\">Talk with\u00a0Sabina\u00a0Smailagic\u00a0about \u201cWorld Corner&#8221;, a listening-sessions project<\/span><\/p>\n<p><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\">Results of the\u00a0Case Study\u00a0&#8220;The Impact Of Showcase Festivals On The Development Of Their Participants. WOMEX 2024&#8221;, by Zone Franche<\/span><\/p>\n<p><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\">Brief news from the media, charts and sister projects<\/span><\/p>\n<p><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\">Open calls and professional events:\u00a0 Fira Mediterr\u00e0nia de Manresa, Babel Music XP opens accreditation, Sicily\u00a0 Music Conference still open<\/span><\/p>\n<p><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\">Meet me at\u00a0\u2708\ufe0f<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 24pt;\"><a class=\"mcnButton \" title=\" \u27a1\ufe0f This is the button for subscription \" href=\"https:\/\/mailchi.mp\/892ba551b707\/mapamundi-general\" target=\"_blank\" rel=\"noopener\">\u27a1\ufe0f This is the link for subscription<\/a><\/span><\/p>\n<hr \/>\n<p><strong>Hello, <\/strong><strong>how are you?<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright\" src=\"https:\/\/mcusercontent.com\/993c677d53044839b1b39b2dc\/images\/ce6093fc-4e43-aee5-351d-9cfcd0acf78a.jpeg\" width=\"445\" height=\"335\" align=\"right\" data-file-id=\"6079744\" \/>I am well.\u00a0The photo accompanying this text today was taken at Sarajevo Airport with\u00a0<strong>Francesco Martinelli<\/strong>. We had already met at the hotel, where I was staying for\u00a0<strong>Ali Do\u011fan G\u00f6n\u00fclta\u015f<\/strong>\u2019s concert at the Sarajevo Jazz Festival. Francesco had given a lecture at the festival, which we couldn\u2019t attend because we were not yet in the city. Over those couple of days, we learned that Francesco speaks Turkish and had been teaching in Turkey. His area of expertise is the history of jazz.<\/p>\n<p>At the airport we had a spontaneous conversation about concepts such as folk, about how he entered the field of jazz studies, and about the work each of us does, while we waited for our flight to Frankfurt. As someone deeply involved in jazz in Europe, Francesco knows\u00a0<strong>Nod Knowles<\/strong>, dear friend of mine, coordinator of the\u00a0<strong>European Folk Network<\/strong>\u00a0and board member of the Europe Jazz Network since 2003.<\/p>\n<p>It was a very warm ending to Ali\u2019s tour, organized by\u00a0<strong>Rok Ro\u0161ir<\/strong>\u00a0<strong>\/ MOST Music Agency<\/strong>\u00a0in Zagreb, Ljubljana and Sarajevo, which was a pleasure from start to finish. My face clearly shows exhaustion, but it was an absolute joy. Ali and his group surpass themselves every day, and the collaboration with Rok and everyone involved at each venue was impeccable, including the many hours spent driving and talking with Rok from Ljubljana to Sarajevo, as well as meeting\u00a0<strong>Damir Imamovi\u0107<\/strong>\u00a0in person.<\/p>\n<p><strong>I hope you find the reading interesting.\u00a0If you enjoyed any part of this newsletter, feel free to share it with someone who might like it too. Thank you in advance.<\/strong><\/p>\n<hr \/>\n<h4><strong>A farewell to \u00c9rik Marchand<\/strong><\/h4>\n<p>The picture is from Babel Med in 2017. Juan Antonio V\u00e1zquez and me met \u00c9rik Marchand there for the second time. The first one was at the FMM Sines festival, in Portugal, a few years before.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/mcusercontent.com\/993c677d53044839b1b39b2dc\/images\/1afaeb50-844e-50d3-2fdf-21dbedce6ac7.jpg\" width=\"560\" height=\"315\" align=\"center\" data-file-id=\"6079812\" \/><\/p>\n<p>This newsletter is not focused on the artists themselves but on what happens behind the stage. But why do I do this? Because there have been artists whose work has made me so happy that I felt compelled to work in music to help spread it\u2014first in written media and radio, and later through management and booking. \u00c9rik was one of those artists, especially because of his work with Taraf de Caransebe\u0219, which I discovered through the album\u00a0<em>+Dor.<\/em>\u00a0Mr. Marchand passed away on October 30. I still think the album is a marvel. I chose this piece as I could have chosen any other, because it is incredible from beginning to end.<\/p>\n<p><a class=\"\" title=\"Kannen Ma Mestrezed\" href=\"https:\/\/www.youtube.com\/watch?v=6QpkxVumg4Q\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"mcnImage aligncenter\" src=\"https:\/\/mcusercontent.com\/993c677d53044839b1b39b2dc\/video_thumbnails_new\/145390dd31b29d1f0c9da5e273bf4714.png\" alt=\"\" width=\"564\" \/><\/a><\/p>\n<hr \/>\n<h4 style=\"text-align: center;\"><strong>Remember: if you have any news of interest for our community, let me know. Thank you very much for your attention.<\/strong><\/h4>\n<h4 style=\"text-align: center;\">Araceli Tzigane | Mapamundi M\u00fasica\u00a0|<strong>\u00a0+34 676\u00a030 28 82\u00a0<\/strong><\/h4>\n<div style=\"text-align: center;\">\n<hr \/>\n<\/div>\n<div>\n<h2><strong><span style=\"color: #daa520;\">A FOLLOW-UP ON UNBOUNDED SOUNDS, WITH SOFIA LABROPOULOU\u00a0<\/span><\/strong><\/h2>\n<p><span style=\"color: #008080;\">In the edition of April of this newsletter (available\u00a0<strong><a style=\"color: #008080;\" href=\"https:\/\/www.mapamundimusica.com\/en\/newsletter\/april-25-talk-with-sofia-labropoulou-about-unbounded-sounds-update-from-efn-new-calls-and-82\/\" target=\"_blank\" rel=\"noopener\">here<\/a><\/strong>) I shared a conversation with Sofia Labropoulou about <strong><a href=\"https:\/\/unboundedsounds.com\/en\/\">Unbounded Sounds<\/a><\/strong>, the initiative she launched in Vienna, the city where this Greek kanunist and composer has been living for several years. I invited you to read that interview if you haven&#8217;t read it yet, before reading this follow-up.<\/span><\/p>\n<p><span style=\"color: #008080;\"><strong>Sofia provided me with several pictures of the concerts that already took place in this program. This one is from the concert with Sokratis Sinopoulos (lyra), Sarvin Hazin (kamanche), and Sofia. You can also watch a video with some insights from the artists and highlights of this concert,\u00a0<a style=\"color: #008080;\" href=\"https:\/\/www.youtube.com\/watch?v=ssn1GzTcYyg\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/strong><\/span><\/p>\n<div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/mcusercontent.com\/993c677d53044839b1b39b2dc\/_compresseds\/ae300df7-8e54-8c8f-1017-1ccbd9bf65a3.jpg\" width=\"560\" height=\"314\" align=\"center\" data-file-id=\"6079773\" \/><\/p>\n<p><strong>Araceli Tzigane:\u00a0\u00a0<\/strong><strong>What is the program already planned for 2026? Please share what you can announce. Perhaps the full program isn\u2019t confirmed yet, so feel free to share whatever works for you.<\/strong><\/p>\n<p><strong>Sofia Labropoulou:\u00a0<\/strong>Before I mention the 2026 edition I need to say that there\u2019s still one more concert and workshop in the 2025 edition:<\/p>\n<\/div>\n<ul>\n<li><img loading=\"lazy\" decoding=\"async\" class=\"alignright\" src=\"https:\/\/mcusercontent.com\/993c677d53044839b1b39b2dc\/images\/b2c9fa66-5331-7dc9-7c2d-2a62477205f8.jpg\" width=\"408\" height=\"408\" align=\"right\" data-file-id=\"6079776\" \/><span style=\"font-size: 11pt;\">4 December: Shabnam Parvaresh \u2013 Sofia Labropoulou \u2013 Matthias Loibner at Sargfabrik;<\/span><\/li>\n<li><span style=\"font-size: 11pt;\">5 December: Workshop: Exploring Presence and Communication in Improvisation (mica \u2013 music austria Seminarraum)<\/span><\/li>\n<\/ul>\n<div>\n<p>As for 2026, the full program is still evolving \u2014 much depends on pending funding. What\u2019s certain is that the new edition will feature four concerts, each in trio formation, continuing the spirit of deep artistic exchange.<\/p>\n<p>The first concert is fully confirmed:<\/p>\n<\/div>\n<ul>\n<li><span style=\"font-size: 11pt;\">13 February 2026, ORF Radiokulturhaus (Studio 3):\u00a0Savina Yannatou \u2013 Christian Reiner \u2013 Sofia Labropoulou<\/span><\/li>\n<li><span style=\"font-size: 11pt;\">14 February: Workshop with Savina Yannatou, open to all singers and instrumentalists.<\/span><\/li>\n<\/ul>\n<div>\n<p>Three more concerts are planned for autumn, the lineups are almost set, but I\u2019d like to keep some mystery for now.<\/p>\n<p><strong>AT:\u00a0After the experience of 2025, will you make any changes to the model you have developed?<\/strong><\/p>\n<p><strong>SL:\u00a0<\/strong>Yes and no.\u00a0The core concept remains the same: I invite exceptional artists from abroad to collaborate with equally outstanding musicians from or based in Austria, with a strong emphasis on improvisation, experimentation, exchange, and shared exploration. This meeting point, this dialogue, is the heart of Unbounded Sounds, and that will never change.<\/p>\n<p>What evolves is the format of each edition. In 2025, each concert started as a duo that became a trio. In 2026, all performances are conceived from the start as trios. There is also a geographic expansion this year: I am including artists not only from Vienna but from other parts of Austria as well.\u00a0So the essence remains, but the structure shifts and that evolution is something I plan to embrace with new every edition.<\/p>\n<p><strong>AT:\u00a0Will the venues remain the same in 2026?<\/strong><\/p>\n<p><strong>SL:\u00a0<\/strong>I\u2019m deeply grateful to the people of Sargfabrik and their collaborative spirit, and I treasure the experience of 2025. But for 2026, I felt the need to explore new spaces. Each venue brings its own audience, atmosphere, and artistic context, and I find it fascinating to see how different listeners respond to the same musical experiment in different surroundings.<\/p>\n<p>Thanks to Martina Laab and the ORF Radiokulturhaus, two concerts will take place in Studio 3, a beautiful space with excellent acoustics. One concert will be in February, the others between September and December 2026.<\/p>\n<p>I\u2019m also in conversation with Echoraum and other potential partners in Vienna. Choosing the right space for each performance is part of the artistic process. I really care not to close the spirit of the series inside a space or idea of any music subculture.<\/p>\n<p><strong>AT:\u00a0What lessons have you learned from what has already been done?<\/strong><\/p>\n<p><strong>SL:\u00a0<\/strong>So many.\u00a0The deepest lesson begins with a Greek word: Utopia, \u03bf\u1f50 \u03c4\u03cc\u03c0\u03bf\u03c2, \u201cthe place that does not exist.\u201d\u00a0Unbounded Sounds is, for me, an attempt to give shape to such a place. A space I imagined for so long, and then slowly began to build in real life. A universe of listening, generosity, and artistic freedom.\u00a0Not because what we do has never happened before, nothing in art is ever entirely new, but because we dare to ask what if?<br \/>\nWhat if people listened more carefully?<br \/>\nWhat if respect came before genre?<br \/>\nWhat if collaboration and openness to the unknown mattered more than categories?<\/p>\n<p>This \u201cwhat if\u201d has guided me more than any fixed structure. Realistic intentions the way our given society dictates is not an issue here. We create our own realism.<br \/>\nIn the attempt to answer all these I have the honor to have the best companions with me.<\/p>\n<p>I saw the people in the audience respond with real curiosity and emotion to \u201cunfamiliar music\u201d, even when it was complex, unexpected, or outside their cultural references. The human connection made all the difference.<\/p>\n<p>Also, musicians need these kind of collaborations. Collaborations that bring you to a point to rethink and remember the reasons why you to became a musician and to do at this the first place. Music and art is not just a job. In all traditions the role of music was always deeper than just to gain our living. It was the center of the community in many powerful ways. We really need to focus on the importance of it. We all need it more than we think.<\/p>\n<p>Organizing a concert, not just performing, is a completely different universe. You become curator, communicator, administrator, mediator. You learn to stretch yourself, sometimes to the point of leaving your own body. But even in exhaustion, there\u2019s a sweetness: \u201cI\u2019m doing my thing and it\u2019s truly mine.\u201d And there is a truly meditative power to all that.<br \/>\nAnd if this space I imagined begins to belong to others too, then the dream is coming alive.<\/p>\n<p>I\u2019ve also realized how artificial genre boundaries are. For me sound is sound, love is love. Of course, the market needs categories, and we all need it in order to be active in the given society, but artistically, I think we need to move beyond them. That openness has been one of the most affirming elements of this journey.<\/p>\n<p>I\u2019ve made \u201cmistakes\u201d, many. Some showed me clearly what needs to change. Others are still unclear.\u00a0For instance, why did the workshops not go that well?\u00a0Was it timing? Communication? Audience? Do we need them, and if so, in what form? Shall I do them in the next edition?<\/p>\n<p>These questions are part of the work.\u00a0Doubt and self-doubt is also part of it too.\u00a0Each misstep has taught me more compassion, more patience, and a more nuanced understanding of the artistic ecosystem that evolves around all this.<\/p>\n<p>And finally, this, above all: There is nothing impossible. If you create a space with honesty, curiosity, and courage, people will find it. And they will step into it with you.<\/p>\n<p>I\u2019m deeply grateful.<\/p>\n<p><strong>AT:\u00a0Anything else you\u2019d like to share?<\/strong><\/p>\n<p><strong>SL:\u00a0<\/strong>Unbounded Sounds is not just a concert series. It\u2019s a long-term commitment to reimagining how we listen, how we collaborate, and how we build cultural spaces that are inclusive, fearless, and alive.<\/p>\n<p>I\u2019m endlessly thankful to the artists, venues, collaborators, sponsors (MA7, 14. Bezirk Penzing, mica-musicaustria) and supporters who have made this journey possible.<\/p>\n<p>And I can\u2019t wait to share what\u2019s coming next.<\/p>\n<\/div>\n<p style=\"text-align: center;\"><span style=\"color: #008080; font-size: 18pt;\"><strong>Thank you, Sofia! All the best for the new steps of Unbounded Sounds!\u00a0<\/strong><\/span><\/p>\n<\/div>\n<p style=\"text-align: center;\"><strong>As an example of what has happened in Unbounded Sounds so far, here you have a free Improvisation with Michel Godard, Tahereh Nourani and Sofia Labropoulou:<\/strong><\/p>\n<div><a class=\"\" title=\"\" href=\"https:\/\/www.youtube.com\/watch?v=bwJoCodQ8GU\" target=\"\"><img decoding=\"async\" class=\"mcnImage aligncenter\" src=\"https:\/\/mcusercontent.com\/993c677d53044839b1b39b2dc\/video_thumbnails_new\/bbec0e579601f39144b186092e4430f9.png\" alt=\"\" width=\"564\" \/><\/a><\/div>\n<hr \/>\n<h2><strong><span style=\"color: #daa520;\">A FOLLOW-UP ON THE ANNUAL CONFERENCE OF THE EUROPEAN FOLK NETWORK<\/span><\/strong><\/h2>\n<p><span style=\"font-family: open sans, helvetica neue, helvetica, aerif;\">This year we had the joy of having Dave Francis as a reporter and he made a report which is available,\u00a0<strong><a href=\"https:\/\/mcusercontent.com\/85f762bf5afcf8f060a414c26\/files\/6c0ed84c-ee1d-e45f-df4c-e3a2d964541e\/REPORT_EFN_CONFERENCE_MANRESA_2025.01.pdf\" target=\"_blank\" rel=\"noopener\">here<\/a><\/strong>.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/mcusercontent.com\/993c677d53044839b1b39b2dc\/images\/6263f1e3-fe99-0e88-e6b0-4035bd52ddb4.png\" width=\"560\" height=\"284\" data-file-id=\"6079815\" \/><\/span><\/p>\n<div>\n<hr \/>\n<\/div>\n<div><\/div>\n<div>\n<h2><span style=\"font-family: open sans, helvetica neue, helvetica, arial, sans-serif;\"><span style=\"color: #daa520;\"><strong>SABINA SMAILAGIC ABOUT \u201cWORLD CORNER&#8221;, A LISTENING-SESSIONS PROJECT&#8230; AND MANY OTHER THINGS<\/strong><\/span><\/span><\/h2>\n<div>\n<p><span style=\"color: #008080;\">I have crossed paths with Sabina Smailagic on several occasions over the past few years. At the last edition of WOMEX we met briefly and agreed to do this interview. She wanted to tell me something and, being very curious, of course I didn\u2019t say no.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/mcusercontent.com\/993c677d53044839b1b39b2dc\/images\/1d349c3f-a5ba-b634-f283-3062290e1226.jpg\" width=\"560\" height=\"373\" align=\"center\" data-file-id=\"6079781\" \/><\/p>\n<p><span style=\"color: #008080;\">The initial topic of this interview is Sabina\u2019s listening-session initiative, but throughout a fairly spontaneous conversation we revisited her professional journey, paused to reflect on certain aspects in more depth, and even talked about terminology and how the future of the artistic field we work in might look.<\/span><\/p>\n<p><span style=\"color: #008080;\">I noticed several things we share, such as an interest in the more roots side of music, as she calls it, as well as an educational intention behind much of what we both do, and also an understanding that we work with something deeper than an aesthetic expression, since we deal with music distilled over long stretches of history.<\/span><\/p>\n<p><span style=\"color: #008080;\">I hope you find the conversation interesting. If you are a colleague working in booking or management, you may see yourself reflected in some of the ideas. If you are a programmer for a venue or a festival, it may spark your interest in inviting Sabina to lead a listening session before the concerts you offer your audience. And whatever your profile, I hope it engages you and prompts some reflection.<\/span><\/p>\n<p><span style=\"color: #008080;\">You will see in the interview that Sabina announces some future plans. I hope to follow her journey and witness many successes! Two links will be useful for this:<\/span><\/p>\n<ul>\n<li><span style=\"color: #008080;\"><strong>Follow Sabina &#8211; DJ Sabs on\u00a0<\/strong><strong><a style=\"color: #008080;\" href=\"https:\/\/www.facebook.com\/DjSabsDk\" target=\"_blank\" rel=\"noopener\">her FB page<\/a><\/strong><\/span><\/li>\n<li><span style=\"color: #008080;\"><strong>Check\u00a0<a style=\"color: #008080;\" href=\"https:\/\/www.turkislive.com\/\" target=\"_blank\" rel=\"noopener\">the website of the venue Turkis<\/a><\/strong><\/span><\/li>\n<\/ul>\n<hr \/>\n<p><strong>Araceli Tzigane: Sabina, I have some fragmentary information about you during the last years. So, let&#8217;s begin. What are you doing now? I learned recently you quit a job as a teacher and you will be only working in culture and music.<\/strong><\/p>\n<p><strong>Sabina Smailagic:\u00a0<\/strong>I quit my job last year, in June, and I&#8217;ve worked as a school pedagogue, because in Denmark, the pedagogues are also working in schools with the teachers, in the afternoon.<\/p>\n<p>I was working as a booking agent and manager for some bands, then I quit also that. And I&#8217;m working as a DJ and a freelance culture facilitator.\u00a0Right now, I&#8217;m DJing, and I&#8217;m working as a volunteer on some boards of\u00a0associations in the music sector. And I&#8217;m making a project called,<strong>\u00a0\u201cWorld Corner.\u201d<\/strong>\u00a0It consists of listening sessions. It is taking place in a venue called\u00a0<strong>Turkis\u00a0<\/strong>in Aarhus town.<\/p>\n<p>The goal of the listening sessions is that\u2026 When I&#8217;m DJing, people always come and ask me which is the name of the band, which country are they from, which kind of instruments they are playing\u2026 And then I realized that we need some listening sessions where I can tell the story, because I&#8217;m also a pedagogical anthropologist, and I&#8217;m working with the music from a socio-cultural perspective. I&#8217;m always interested in the stories behind it, and how they&#8217;re showing culture through the music, and, when they&#8217;re on the stage, what they are showing. So, I saw the need to make listening sessions at the venue Turkis, with those subjects.<\/p>\n<p>For example, I have had 9 listening sessions. There are two per month, on Sundays. And the subject is from Cumbia, Balkan, roots and hybrid, Nordic folk music, bands from the diaspora, psychedelic rock\u2026 So, I&#8217;m making as a subject, and every Sunday it&#8217;s something about them.<\/p>\n<p>Turkis is a very nice venue. We have carpets on the floor. I&#8217;m making Turkish tea, Bosnian coffee and ordinary coffee, and some sweets from Bosnia.\u00a0So, the audience, when they come, they&#8217;re sitting on the floor. I&#8217;m presenting the subject, and I&#8217;m presenting the term \u201croots and hybrid\u201d, like the \u201cworld music\u201d term, and then we are listening and talking about. So it&#8217;s not like a lecture. The audience are also involved, because we are reflecting about the music, what is there, how they experience the music which I&#8217;m playing, and what they feel, what they think, what they can hear, what they can see on the covers of the albums. They&#8217;re very interesting to see the covers. So that&#8217;s what I&#8217;m most busy about right now about it.<\/p>\n<p><strong>AT:\u00a0\u00a0Are you from Bosnia?<\/strong><\/p>\n<p><strong>SS:\u00a0<\/strong>I&#8217;m from Bosnia, and I was raised in Bosnia, and I lived there for 17 years, and we\u2026 I escaped during the war with my family to Denmark 30 years ago. I have good life in Denmark, and in Bosnia, there are still big consequences after the war. It&#8217;s not the same Bosnia anymore, and I&#8217;m not the same Sabina, you know, I&#8217;m the mix of everything. I&#8217;m the global Sabina now, I&#8217;m not just Bosnian, because I&#8217;m living in Denmark, I have friends from around the globe, so I have good life here.<\/p>\n<p><strong>AT: So now you are making these world sessions\u2026\u00a0<\/strong><\/p>\n<p><strong>SS:\u00a0<\/strong>And I&#8217;m working as a DJ. It&#8217;s a freelance work. And I&#8217;m in the board in the two associations in Aarhus.<\/p>\n<p><strong>AT: So you are not working as a booking agent now, but you did it in the past. So, when did you start to be a booking agent?<\/strong><\/p>\n<p><strong>SS:<\/strong>\u00a0In 2016, with the band Hudna. That name means ceasefire. I was in Budapest for WOMEX as an audience. I was not in the music industry. And I knew in that band, I was DJing for them, and then I asked them, can you give me some visit cards? I can give them to some people who I met in Womex. And I was meeting people just outside, because I didn&#8217;t have a Womex accreditation, I just had tickets for the concert.\u00a0It was in Budapest, near the water, many people were sitting outside, so I made the networking outside, actually.<\/p>\n<p>And then they asked me if I wanted to be their booking agent. And I said, \u201cWhat is booking agent?\u201d And then they explained me, and I said \u201cyeah, I can try to help\u201d. And it went very well.<\/p>\n<p>So I worked with\u00a0<strong>Hudna\u00a0<\/strong>and the Afrobeat\u00a0<strong>Addis Ababa<\/strong>\u00a0band, from Denmark, and\u00a0<strong>\u0130pek Yolu<\/strong>\u00a0band, which means\u00a0<em>Silk Road<\/em>\u00a0in Turkish and it&#8217;s Cumbia with Turkish folk music. And I collaborated with\u00a0<strong>Rok\u00a0Ko\u0161ir<\/strong>\u00a0and his bands. I made a tour twice for<strong>\u00a0Damir Imamovich<\/strong>, with\u00a0<strong>Derya T\u00fcrkan<\/strong>\u00a0and\u00a0<strong>Greg Cohen<\/strong>.\u00a0And I made one with\u00a0<strong>Damir Imamovi\u0107\u2019s Sevdah Takht<\/strong>. I made a tour for the Croatian\u00a0<strong>Ben Afyon<\/strong>. And I made a tour for\u00a0<strong>Chris Eckman Trio<\/strong>. And it was my last one.<\/p>\n<p>I had a lot of work, and I couldn&#8217;t share my love for so many bands. That&#8217;s why I quit, actually. It was hard, because when I want to book one band, I really need love, you know? I really want to love them\u2026 like a child, you know? I can&#8217;t\u2026 I can&#8217;t share my love with so many bands. That&#8217;s why I quit.<\/p>\n<\/div>\n<\/div>\n<div>\n<hr \/>\n<\/div>\n<div><\/div>\n<div style=\"text-align: center;\"><span style=\"color: #008080;\"><strong>The truth is that it\u2019s a coincidence that Sabina appears in these lines shortly after my first visit to Sarajevo, where I met Damir Imamovi\u0107 in person \u2014 someone Sabina has worked with, as she has just told us. So, as a tribute to him and to the aforementioned Rok Kosir, I\u2019m going to share here a performance by Damir, which you can listen to while you continue reading the conversation.<\/strong><\/span><\/div>\n<div><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/mcusercontent.com\/993c677d53044839b1b39b2dc\/video_thumbnails_new\/401af7715b5d226b63b4b63dd3a1fd61.png\" \/><\/div>\n<div>\n<hr \/>\n<\/div>\n<div>\n<p><strong>AT: So you preferred to quit instead of keeping less bands?<\/strong><\/p>\n<p><strong>SS:\u00a0<\/strong>Yeah, and I was also tired of it. And I had a bad period, because in 2020, I lost my both parents. Not because of corona, but during Corona. And then it came some things after that. I was\u2026 I didn&#8217;t feel very well, and I was actually sick. Sick from work. And I needed a break\u2026 I needed a break from everything.<\/p>\n<p>And then I wanted to try to go by my own, as a culture facilitator and a DJ, and it&#8217;s going okay, but it&#8217;s\u2026 I miss, you know, I miss tours, I miss those victories: when you&#8217;re booking, when you book a concert, and \u201cyeah\u201d, you know, I miss tours. I realised in WOMEX and I have plans to come back. In WOMEX I realized that I miss to work as a booking agent.<\/p>\n<p><strong>AT: So, you said, you were missing the, let\u2019s say, the success when you make bookings, when you make a deal. But I think, in this work, there are more times not success than success.<\/strong><\/p>\n<p><strong>SS:<\/strong>\u00a0There are more times without success. That&#8217;s why I&#8217;m celebrating always. I had the tradition, when I book one concert, I&#8217;m not doing anything the rest of the day. I&#8217;m celebrating that booking.<\/p>\n<p><strong>AT: That&#8217;s great, because sometimes I think, \u201cOK, I have achieved this wonderful thing, I made this amazing event in somewhere very wonderful, and I feel I don&#8217;t have time for tasting the moment.\u201d<\/strong><\/p>\n<p><strong>SS:<\/strong>\u00a0Yes, exactly, exactly.<\/p>\n<p><strong>AT: You take your time to savour the moment of the achievement?<\/strong><\/p>\n<p><strong>SS:\u00a0<\/strong>And I don&#8217;t care who is writing, who is calling, I&#8217;m celebrating that moment. I&#8217;m enjoying that moment, and that&#8217;s what is giving me energy to go move on.<\/p>\n<p><strong>AT: So, you have worked with these bands, you have mentioned, I think, in total, like, 4 or 5. And you said you want to start again to work as a booking agent. What are you searching for in advance? Of course, you said love. You have to love them as a kid, but you know, sometimes you and me and all of us, we receive proposals that are bands that are nice, they sound great, and they look more or less professional, but what would you investigate, to consider if you could really work with them?<\/strong><\/p>\n<p><strong>SS:\u00a0<\/strong>To begin, if I feel that they are good, I need to think\u2026 If I don&#8217;t feel the band, then I will not book them. I need to be in love with that band, with their music, to book them. And there must be\u2026 quality? I don&#8217;t know how to explain that quality\u2026 That there is dynamic in their music\u2026 I like roots, you know, like your artist from Turkey, the guy,\u00a0Ali Do\u011fan G\u00f6n\u00fclta\u015f.\u00a0I love him. That kind. For example, I worked with Damir Imamovic because I wanted to show, first, Balkan music. Music from, Ex-Yugoslavia: I wanted to show another story of Balkan music. From Ex-Yugoslavia there is not just Balkan kitsch and Balkan beat. There is also Sevdah music.<\/p>\n<p>Then, I&#8217;m listening to the albums, I&#8217;m talking with them, I need to see how serious they are. I don&#8217;t like unserious musicians. For instance, they didn&#8217;t play for 5 years, and now they are coming back, and they need 7 bookings. I don&#8217;t believe in that. They need to invest in the music. And the music, it must be good. And it must be something with roots and a good story.<\/p>\n<p>So the first thing I need is to have love for their music. And then, when I think, \u201coh, this is so beautiful\u201d, this is something I want to promote. I&#8217;m not promoting because of jobs or money; I&#8217;m promoting because I want to promote them.<\/p>\n<p>To make success, to make something good, because when you know you have great band, you need to be pure, you need to be honest, and you need to show that love. When I&#8217;m showing that love, you know, with the band, I&#8217;m shining, and I&#8217;m booking them because I&#8217;m shining.<\/p>\n<p><strong>AT: And do you think it makes sense that a band that you don&#8217;t know at all contacts you by email and searching for a booking agent? Can this work at any moment? I ask you because I received many, many artists who sent me an email searching for a booking agent or manager.<\/strong><\/p>\n<p><strong>SS:<\/strong>\u00a0If I already have few artists, I&#8217;m opening all these emails, and I&#8217;m listening to their music, and I&#8217;m always telling the truth. I said: \u201cI have so many bands, I don&#8217;t want any more, but I like your music, and I will come back if I see it is interesting.\u201d\u00a0I&#8217;m also saying the truth in other case: \u201cI don&#8217;t like your music, no. You are good, but I can&#8217;t feel it\u201d.<\/p>\n<p><strong>AT: If you have to give some kind of tips to the bands who are thinking about contacting you by mail, what do you think they must have before contacting you? What do they have to include in this contact?\u00a0<\/strong><\/p>\n<p><strong>SS<\/strong>: In this contact they must have good PR material, a good video where I can see a live concert, and the short story, and their history. I&#8217;m always interested in what is the history? What is the behind the band? The history and good presentation of 10 sentences. I don&#8217;t need whole history, but you can take the most important things out.<\/p>\n<p>As a not good example: \u201cwe are from Spain, and we are playing ska with Afrobeat\u2026\u201d No. They need to present it on a cultural way for me. They don&#8217;t need to describe the music to me music, I can listen, I can hear.<\/p>\n<p>They can&#8217;t say which genre they&#8217;re mixing, how many albums, what is their success, and what they need. Not just, for example, \u201cwe need to tour in Denmark\u201d. Okay, but maybe you should explore a little bit Denmark. If they say, \u201cHey, we are in Sweden, and we are playing that, we think we can fit in Turkis, because Turkis\u2026,\u201d they need to be prepared for what they are searching and where they are searching. Make research on which kind of bands do they like. Like us, we propose bands to the festival. We go and make research in the website.<\/p>\n<p>So, make research in my profile, which kind of bands I&#8217;m working with.\u00a0Be prepared, as we booking agents are prepared when we are making proposals of our brands.<\/p>\n<p><strong>AT: Sometimes I receive messages from artists that I realize they don&#8217;t understand our point of view, because they consider they are good, and for them, it&#8217;s like logical that I would like to work with them.\u00a0<\/strong><\/p>\n<p><strong>SS:<\/strong>\u00a0So they&#8217;re not giving you a reason why you need to work with them.<\/p>\n<p><strong>AT: Recently, I received one. I tried, as you said, to be sincere, and also didactical. I explained\u2026 I received an email from a trio, they were very raw, let\u2019s say. They just had a picture. In this picture, you saw them little here and you didn&#8217;t even see the instruments or whatever. That&#8217;s all the image they had. And the person contacted me, saying, \u201cwe are searching for a booking agent, and we will have an agreement of 15%, and there won&#8217;t be a fixed fee for you. And that&#8217;s what we offer.\u201d\u00a0And I answered her, \u201cLook at this from my point of view, I have dozens of artists proposing themselves, more mature. So you don&#8217;t have the position of putting the conditions, let&#8217;s say.\u201d I was super didactical, and she appreciated, and she thanked. Sometimes some people don\u2019t take it so well. Sometimes they feel they are personally refused when you are not interested in them. I feel the art is so personal\u2026 They feel that there is totally their identity, and it is very difficult sometimes, to reject them in a way that they don&#8217;t feel attacked.<\/strong><\/p>\n<p><strong>SS:\u00a0<\/strong>Yeah, that&#8217;s true. But there&#8217;s no other way. I want to say the true instead of, \u201cOkay, you sound interesting, I&#8217;ll come back to you\u201d. I hate those messages, also from a festivals or other venues. \u201cAlthough, it sounds interesting, if it&#8217;s going to be relevant, we&#8217;ll come back to you.\u201d It&#8217;s so non-personal. I like personal things, as you said, personal. Be personal. That&#8217;s what I also really like. Be personal. Don&#8217;t just say, we need booking agent. Research which kind of booking agent do you want.<\/p>\n<p>I&#8217;m also considering what Denmark needs. I&#8217;m also thinking, \u201cdo they need one more Afro band? Or do they need one more Balkan band?\u201d. I&#8217;m also thinking also about the audience. I have a big network in the Balkan and ex-Yugoslavian audience, and also international audience. So I&#8217;m thinking, \u201cOkay, Damir Imamovic, yeah, it will be great. I can bring audience to venues, and I know where they are. I can help venues with the PR, because I know where people are and what they need.\u201d And if after Imamovich, there is another Balkan band coming, then I would say no, because you need to be strategic, also. If Damir Imamovic had a tour in April, I will not book new band in May, because people will not come, they need a break.<br \/>\nAnd maybe this sounds snubbed, but it&#8217;s not\u2026 I&#8217;m trying, really,\u00a0to work with a few things, but quality things.<\/p>\n<p><strong>AT: And why did you work with this? Have you always been interested in music with roots?\u00a0<\/strong><\/p>\n<p><strong>SS:\u00a0<\/strong>Yeah, for example, I danced folk music when I was young. And that dance music is, especially, Turkish. Because everything we have in Bosnia, it&#8217;s from the Turks. And their tradition, the dances, it&#8217;s history\u2026 it was so mysterious for me. It was so strong and mysterious. And then I began to have love for roots. And then, while I was dancing folk dances, I began to listen to punk. And I became a punk. And it&#8217;s not good for a punk dancing folklore music, so I stopped, because it was a shame, you know?<\/p>\n<p>But for example, in WOMEX, I&#8217;m always searching for roots music, I love it. Of course, I love crossovers, and modern music\u2026, but me, I&#8217;m roots. I&#8217;m a roots girl.<\/p>\n<p><strong>AT: And you see the relationship with this music with history.<\/strong><\/p>\n<p><strong>SS:<\/strong>\u00a0Yeah, and music with history. And then the roots bands, they have stories and they are from the past. It&#8217;s a mystery what they bring, the tradition, which is formed from the past, formed with the present. But they also\u2026 they present tradition as it was in the tradition, many of them.<\/p>\n<p><strong>AT: Okay, so you are interested on this, but your history of your life has been very diverse, with different works and different styles of music. And everybody in our field says something that world music is not trendy, this kind of things. And I visualized the path in the way that, these labels have to end, but because those musics, more roots or more fusioned, they must become just music in a landscape of diverse music. Do you think this is going to happen? I have some obsessions, and you see, one of them is the accessibility of the diversity of the population to the creation of music in Europe. In Denmark, you have\u2026 you have had compilations of war music from Denmark for years. They included the immigrant musicians. But always, somehow, in the label of world music, separate from the general music, let&#8217;s say. And people say, world music is not fancy, whatever. So, what shall we do in the near future about this? I feel music is music. Do you think this enter into the general idea of music, not in the label of \u201cimmigrants&#8217; music\u201d, \u201cworld music\u201d, \u201cmusic from the third world\u201d?<\/strong><\/p>\n<p><strong>SS:\u00a0<\/strong>They will keep the label, because, \u201cworld music\u201d, the world music term is a marketing&#8217;s term. It&#8217;s from England, from 1987, when those people from record labels had a meeting in a pub and they wanted to make a term for that music from Africa and from around the world, not from the Europe. Not to give them the name, but to make the category to promote them and to sell them.<\/p>\n<p>So, I don&#8217;t think so. When you&#8217;re looking in the record stores, world music is mostly African music. But it will never be music as music. I don&#8217;t think so. It&#8217;ll always be ethno, roots, something traditional, old\u2026 Gold for anthropologists.<\/p>\n<p><strong><a href=\"https:\/\/www.turkislive.com\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mcusercontent.com\/993c677d53044839b1b39b2dc\/images\/9712845b-6e6a-0fcb-3f2e-7697a9b3acc4.png\" width=\"250\" height=\"118\" align=\"right\" data-file-id=\"6079791\" \/><\/a>AT: You mentioned this venue, Turkis in Aarhus. Over there, there is world music but also other kind of generalistic music.<\/strong><\/p>\n<p><strong>SS:\u00a0<\/strong>Yeah, in Turkis, we are not saying world music. We are saying\u00a0<em>roots and hybrids<\/em>, and that&#8217;s because of that: because world music, it&#8217;s not a natural category. And in Turkis, we are calling roots and hybrids to give them place, because, in Turkis, it&#8217;s not a shame. Music needs to have a place, for example, for the roots. Open that box for the new music, for the world music, and give them a place for the different musical cultures, Gnawa, cumbia, Balkan, Turkish, Anatolian folk music\u2026 So, when we&#8217;re saying roots and hybrid, that means that our music profile is roots and hybrid. Roots is a place for tradition, for traditional music to be as a tradition, and the hybrids is for the mix of crossovers of the musical genres, musical cultures and traditions, and also when tradition is changing form. So we&#8217;re giving the place for roots to be roots, and to hybrid to be mixed. To open that world music box and give a focus, give place for that music, so people can see and hear, not just world music.<\/p>\n<p><strong>AT: And in this concept of roots, you include also roots from Denmark.<\/strong><\/p>\n<p><strong>SS:\u00a0<\/strong>Yeah. It includes world roots from Denmark. Of course, that&#8217;s also interesting. For example, we are collaborating with the Aarhus Roots Festival. And in Turkis they do all kinds of things\u2014from Gnawa band concerts to club nights\u2014and their musical profile also includes Danish and Nordic folk music. They collaborate a lot with local communities, and there is always something happening at Turkis: from tango and Afro dance and yoga to different roots and hybrid activities. It is a real venue, but it also functions as an active cultural house, because of all those activities.<\/p>\n<p>That&#8217;s also an interesting thing, because, for example, in Sweden, if a venue is of world music, you can hear everything else, but not Swedish music. But that&#8217;s not correct, you know, the venue Turkis is also booking that music from that country they are in. And especially in folk music, it&#8217;s so popular in the last 10 years. It becomes more and more popular.<\/p>\n<p>And I forgot to tell you that I also was working with the school concerts. I was in a jury for the school concerts in Denmark, where we were six persons. It&#8217;s like an award. Every year, we&#8217;re listening around 250 bands and there are also some bands from last year. And then we needed to pick up from 30 to 40 bands per year, which will be making tours in the schools. There&#8217;s also lots of roots in hybrid music, pop, metal\u2026 And every third year, the jury changes. I&#8217;ve been also working there. I put myself forward because I was working for 15 years as a pedagogue in a school, and I was working with music. So they took me, and when you are working, you need to think how they can fit in the school, because when they&#8217;re playing in the school, it&#8217;s typically in halls where they have the gym. And they need to do in the pedagogical way.<\/p>\n<p>It is a company called\u00a0<strong>LMS (Levende Musik i Skolen).<\/strong>\u00a0They&#8217;re talking with schools and offering bands, and the schools buy the bands. And they have a tour for two seasons. They&#8217;re talking with the bands about how they can make it so kids can understand their music and how they can do their concerts in a pedagogical way. They need to have a lot of story to tell about their work with music, what it&#8217;s about, about instruments, involve the kids in the concerts\u2026 The goal is to present quality music for the school kids.<\/p>\n<p><strong>AT: The language is important in this for kids.<\/strong><\/p>\n<p><strong>SS:<\/strong>\u00a0Yes. The bands from outside of Denmark have translators from English. They&#8217;re talking in English, but it&#8217;s a little bit hard, because kids feel that it&#8217;s not 100%. But they are trying. It\u2019s also important also to present routes and hybrid bands for the kids, because we have also many kids from many countries in Denmark. And all kind of bands.<\/p>\n<p><strong>AT: Yes, in this program you are talking about, I see realised my idea of the future. Music is music, of course, they&#8217;re genres, but you have in the same environment, in the same program, you have, world music, or blues and hybrid music, and metal, and all the other kinds of music. So, these kinds of music, they are treated equally.\u00a0<\/strong><\/p>\n<p><strong>SS:\u00a0<\/strong>Exactly.<\/p>\n<p><strong>AT: It&#8217;s not that we have classical music mainly, and two or three little things of world music. No, it&#8217;s treated equally.<\/strong><\/p>\n<p><strong>SS:\u00a0<\/strong>It&#8217;s equally, and that&#8217;s the goal. For example, we need to think about bands with the women, if there are enough women bands, enough men bands, enough metal, enough rock\u2026<\/p>\n<p>And we also had that the schools want concerts for the big kids in the 8th, 9th degree. They want more electronic music, pop music\u2026 So you need to fit the needs from the teachers and what we think that the kids need.<\/p>\n<p>It&#8217;s very interesting. It&#8217;s a Nordic thing, they also have in Norway. I think they have in Sweden as well.\u00a0The kids are experiencing music before they are old enough to get to the venue.<\/p>\n<hr \/>\n<\/div>\n<p style=\"text-align: center;\"><span style=\"font-family: georgia, palatino, serif; font-size: 14pt;\"><strong><span style=\"color: #008080;\">Sabina mentions Tamikrest a couple of times throughout the interview, so it\u2019s interesting to include something from them here:<\/span><\/strong><\/span><\/p>\n<p><a class=\"\" title=\"Tamikrest LIVE at Ziro Festival 2024 (Donyi Stage)\" href=\"https:\/\/www.youtube.com\/watch?v=yS7xSGjcgbY&amp;t=29s\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"mcnImage aligncenter\" src=\"https:\/\/mcusercontent.com\/993c677d53044839b1b39b2dc\/video_thumbnails_new\/2bbacff4b7447bb891e39605a7637922.png\" alt=\"\" width=\"564\" \/><\/a><\/p>\n<hr \/>\n<p><strong>AT: So, Sabina, what else do you want to tell to the people, or what else do you want to talk about?<\/strong><\/p>\n<p><strong>SS:\u00a0<\/strong>About the listening sessions, I want to highlight how important it is. Two times in the month is the pilot project. But I think I will continue now and propose it to other venues and also to libraries, because there is a need for the listening session, especially for the world music, because people are afraid. They don&#8217;t know, especially in the small towns, they don&#8217;t know the music, so they will not come to the concert. And the listening sessions can open a new perspective to you, they can show you a new perspective of the world music, roots and hybrid music.<\/p>\n<p>When I run my listening clubs, people tell me that they learn new things about genres or bands they didn\u2019t know before. I once hosted a listening club about desert blues and rock, where I talked about Tamikrest. One of the participants even bought a ticket to a Tamikrest concert a month later\u2014he hadn\u2019t heard of them before the session. People often tell me that I share knowledge about bands and genres in a curious, engaging way that sparks their own curiosity.<\/p>\n<p><strong>AT: Yeah, it&#8217;s interesting also, because during the concert, you can&#8217;t expect the artist to explain anything.<\/strong><\/p>\n<p><strong>SS:\u00a0<\/strong>Yeah, they are playing, so I wanted to give a voice for a listening session. There is a reason\u2026 I know it&#8217;s not a new thing, but it&#8217;s opening so many perspectives about world music, what people can expect.\u00a0And then, world music, becomes more \u201cmusic\u201d, you know, than a strange thing.<\/p>\n<p><strong>AT: Yeah, that&#8217;s a great idea. So, if someone wants to book you for making listening sessions, they can contact you.<\/strong><\/p>\n<p><strong>SS:\u00a0<\/strong>They can contact me, and it will be great to book me. For example, one festival can book me, I can talk about the lineup before the festival. It&#8217;s a great idea to make small listening sessions before a festival, or before one band you really want to sell the concerts.<\/p>\n<p>And explain about that musical culture. Invite people, make something extra to sell the tickets, because world music is not selling so well as other genres. It&#8217;s always been like that. It&#8217;ll begin now, but it&#8217;s not enough. We are still on the way. There are a few banks, you know, Altin Gun, Tinariwen, Omar Suleyman, you know, he is selling, he&#8217;s mainstream.<\/p>\n<p>But especially roots bands, and those working in roots and hybrid forms, deserve to be here, to be seen, and to put real creativity into their promotion. It\u2019s not enough for a venue to say they \u201cneed to book some world music,\u201d pick one act, and check the box as if the requirement were fulfilled. Make something, respect them, make noise about them on another way, be creative, not just promote on Facebook. Give them some love, they deserve it.<\/p>\n<p>For example, I asked the venue of\u00a0<strong><a href=\"https:\/\/voxhall.dk\/\" target=\"_blank\" rel=\"noopener\">Voxhall<\/a>\u00a0<\/strong>if I could be a DJ, the support for the\u00a0<strong>Tamikrest\u00a0<\/strong>concert. I had supported Tamikrest as a DJ many times, and the venue booker agreed that I could do it again.<\/p>\n<p>I make a great party as a DJ, but people came and came. \u201cHey, what band you are playing? Can I see that record you are playing now? Where are they from?\u201d So I took a microphone and said \u201cGod damn it, people, come to Turkis to the listening sessions, you need it. I can&#8217;t explain right now, I&#8217;m playing a set, you know, I can&#8217;t just talk. It&#8217;s confusing me.\u201d There is a need. People are coming and asking, so there is a need for listening sessions.<\/p>\n<p><strong>AT: And how can they find you? In your Facebook, Instagram, website\u2026?<\/strong><\/p>\n<p><strong>SS:\u00a0<\/strong>As DJ Sabs. I&#8217;m on Instagram (<a href=\"https:\/\/www.instagram.com\/smailagicsabina\/\" target=\"_blank\" rel=\"noopener\">@smailagicsabina<\/a>) and\u00a0<a href=\"https:\/\/www.facebook.com\/DjSabsDk\" target=\"_blank\" rel=\"noopener\">Facebook<\/a>.<\/p>\n<hr \/>\n<h2><strong><span style=\"color: #daa520;\">FIRST CASE STUDY: WOMEX 2024 THE IMPACT OF SHOWCASE FESTIVALS ON THE DEVELOPMENT OF THEIR PARTICIPANTS<\/span><\/strong><\/h2>\n<p><span style=\"color: #000000; font-family: open sans, helvetica neue, helvetica, arial, sans-serif;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright\" src=\"https:\/\/mcusercontent.com\/993c677d53044839b1b39b2dc\/images\/80420d96-1774-f516-a898-56f89cf08b74.png\" width=\"365\" height=\"520\" align=\"right\" data-file-id=\"6079805\" \/><\/span><span style=\"font-family: 'open sans', 'helvetica neue', helvetica, arial, sans-serif;\">A\u00a0very interesting study has just been published by Zone Franche, titled\u00a0<\/span><span style=\"font-family: 'open sans', 'helvetica neue', helvetica, arial, sans-serif;\"><strong><em>First Case Study: WOMEX 2024 \u2013 The Impact of Showcase Festivals on the Development of Their Participants<\/em><\/strong>. At that edition of WOMEX in Manchester, Ali Do\u011fan G\u00f6n\u00fclta\u015f performed. It\u2019s true that even now I keep receiving comments from people who attended, and I know it helped strengthen his positioning on the European and global scene. I took part in the survey carried out to produce this Case Study and received the document last Wednesday. It is available\u00a0<strong><a href=\"https:\/\/www.zonefranche.com\/wp-content\/uploads\/2025\/10\/2025-The-impact-of-showcase-festivals-on-the-development-of-its-participants-3.pdf%C2%A0\" target=\"_blank\" rel=\"noopener\">here<\/a><\/strong>.<\/span><\/p>\n<p>I&#8217;ve looked to see if WOMEX itself has published anything like this. I haven&#8217;t found it. On their website I don&#8217;t find any information about the ROI for the exhibitors or the delegates. On the one hand, it makes sense that they wouldn&#8217;t conduct the study themselves because they wouldn&#8217;t be independent, unless they commissioned it to a truly independent third party. In any case, now\u00a0Zone Franche has done it, and they call it\u00a0<strong>First\u00a0<\/strong>Case Study, and this study is intended to be a multi-year project.<\/p>\n<p>Every time I go to a showcase \u2014 and even more so if I have an artist performing \u2014 I ask myself, like everyone else, whether it will be worth it. On several occasions I\u2019ve asked showcase organizers if they have a formal way of tracking the impact of participating in their event. This is something I discussed, for example, with Davide Mastropaolo from Napoli World in\u00a0<a href=\"https:\/\/www.mapamundimusica.com\/en\/newsletter\/june-25-talk-with-davide-mastropaolo-about-napoli-world-and-much-more-hide-seek-festival-by-muziekpublique-mustafa-saids-album-release-by-mapamundi-new-calls-and-84\/\" target=\"_blank\" rel=\"noopener\">this interview last June<\/a>.\u00a0Davide explained how they do it and noted that UpBeat, the platform that brings together many showcase events, monitors the results. It\u2019s also true, as I mentioned at the time, that it\u2019s not easy to determine whether a booking is due to a specific showcase, because sometimes it comes two or three years later. Peter Van Rompaey shared this idea with me in a conversation a few months ago and\u00a0he\u2019s right.<\/p>\n<p>I will quote\u00a0S\u00e9bastien Laussel, Director of\u00a0<strong>Zone Franche<\/strong>,\u00a0who explains that the aim of this Case Study is &#8220;<span style=\"font-family: open sans, helvetica neue, helvetica, arial, sans-serif;\"><strong><em>to lay the groundwork for a more systematic evaluation of trade fairs and thus build a broader vision of how our music ecosystem works.<\/em><\/strong><\/span><span style=\"color: #000000; font-family: open sans, helvetica neue, helvetica, arial, sans-serif;\">&#8220;<\/span><\/p>\n<p>Micha\u00ebl Spanu, the scientific director of the Case Study, is not unfamiliar with this complications, as he states in the Introduction:<strong><span style=\"font-family: open sans, helvetica neue, helvetica, arial, sans-serif;\"><em>&#8220;While this cooperation opens up real opportunities for artists and professionals from non-hegemonic markets, it is not without its tensions, particularly in relation to the difficulty of measuring its impact.&#8221;<\/em><\/span><\/strong><\/p>\n<p><span style=\"font-family: 'open sans', 'helvetica neue', helvetica, arial, sans-serif;\">I am so thankful to Zone Franche for had done this work.\u00a0Now that we\u2019re witnessing an explosion of showcase festivals everywhere, and given that criticism of the model is both common and justified, it becomes essential to shed light on this issue. We need solid arguments that show whether attending is truly useful \u2014 and to what extent \u2014 considering the significant investment it usually requires, especially when you bring an artist who is programmed to perform.<\/span><\/p>\n<p>I will quote\u00a0S\u00e9bastien Laussel again,\u00a0in the Edito of the Case Study:\u00a0<span style=\"font-family: open sans, helvetica neue, helvetica, arial, sans-serif;\"><em>&#8220;<strong>we felt that this financial investment, as well as the human energy involved, deserved to take the time to assess the impact of these trade fairs on the development strategies of professionals<\/strong><\/em><\/span><span style=\"color: #000000; font-family: open sans, helvetica neue, helvetica, arial, sans-serif;\"><strong>.<\/strong>&#8220;<\/span><\/p>\n<p>How much is that investment? According to the Case Study:\u00a0<strong><span style=\"font-family: open sans, helvetica neue, helvetica, arial, sans-serif;\"><em>&#8220;Among the 17 respondents who had a showcase, the average artistic budget reached \u20ac4,464 (median: \u20ac4,500).&#8221;<\/em><\/span><\/strong><span style=\"font-family: 'open sans', 'helvetica neue', helvetica, arial, sans-serif;\"><strong>\u00a0<\/strong>And\u00a0<\/span><span style=\"font-family: open sans, helvetica neue, helvetica, arial, sans-serif;\"><strong><em>&#8220;more than half of respondents received no subsidy.&#8221;<\/em><\/strong><\/span><span style=\"font-family: 'open sans', 'helvetica neue', helvetica, arial, sans-serif;\">\u00a0How much is the return? The Study explains that: &#8220;<\/span><em><span style=\"font-family: open sans, helvetica neue, helvetica, arial, sans-serif;\"><strong>Sales directly linked to WOMEX 2024 averaged \u20ac13,250, but the median stood at \u20ac4,000,\u00a0a more representative measure of the typical experience. This discrepancy illustrates the effect of a small number of highly successful outliers that significantly raise the mean<\/strong><\/span><\/em><span style=\"font-family: 'open sans', 'helvetica neue', helvetica, arial, sans-serif;\">.&#8221; And if you have an artist showcasing? Then:\u00a0<\/span><strong><span style=\"font-family: open sans, helvetica neue, helvetica, arial, sans-serif;\"><em>&#8220;In median terms, showcase participants reported \u20ac6,000 in sales, compared with only \u20ac1,750 for non-showcase participants.&#8221;\u00a0<\/em><\/span><\/strong><\/p>\n<p><span style=\"font-family: 'open sans', 'helvetica neue', helvetica, arial, sans-serif;\">But if you are interested in the role of showcases, read the page 8. The conclusions of the data are meaningful:\u00a0<\/span><strong><span style=\"font-family: open sans, helvetica neue, helvetica, arial, sans-serif;\"><em>&#8220;Overall, the showcase effect creates a dual reality: it amplifies sales potential but increases financial risk. For most, the immediate ROI is negative, but for a minority it can be transformative.<\/em><\/span><\/strong><span style=\"font-family: 'open sans', 'helvetica neue', helvetica, arial, sans-serif;\"><strong>&#8220;<\/strong><\/span><\/p>\n<p>Also, I believe showcases help create or maintain the conversation around an artist within a network of professionals who are potential clients or other stakeholders. Let&#8217;s say that it strengthens the brand.<\/p>\n<p>Another benefit of attending showcases is meeting new colleagues and potential clients, and reconnecting with those you already know, even if you don\u2019t have an artist performing. This is\u00a0obviously one of the main reasons to attend. But I this Case Study focuses more on the more direct return.\u00a0Indeed, I will quote\u00a0S\u00e9bastien Laussel, again:<strong><span style=\"font-family: open sans, helvetica neue, helvetica, arial, sans-serif;\">\u00a0&#8220;<em>We will not dwell here on the essential role that these fairs play as key meeting places for producers, programmers, labels, distributors, agents and specialised media, or on the increased visibility, networking and creation of transnational partnerships that they offer, etc., as all this seems to be accepted by everyone.<\/em>&#8220;<\/span><\/strong><\/p>\n<p><span style=\"font-family: 'open sans', 'helvetica neue', helvetica, arial, sans-serif;\">I\u2019ve had four showcases at WOMEX, and the results have been different in each case. It\u2019s also true that at WOMEX, the artists who are selected usually have some degree of established trajectory and the support of management, booking companies or record labels, which in some way legitimises their professionalism. That&#8217;s why I think it\u2019s unlikely for WOMEX to have a dramatic impact on an artist\u2019s career, given the type of artists that are usually selected.\u00a0They haven\u2019t come out of nowhere. They\u2019re not usually newcomers; they\u2019re typically artists who already meet the conditions to perform internationally.<\/span><\/p>\n<p>In my case, some of the artists I presented were already on an upward path, and the showcase helped to some extent. I can\u2019t claim any spectacular impact, although as a professional attending showcases I have booked artists, and I find it a very good way to discover many artistic proposals in a short time. At Napoli World I saw around 20 concerts and later booked one of the groups. I will attend Napoli World for the second time this next week and it may be really useful because I have clients specialiced in Mediterranean music.<\/p>\n<p>Beyond the measurable outcomes and the usual metrics of visibility, bookings or international reach, there is<strong>\u00a0another potential benefit<\/strong>\u00a0that is rarely discussed and even harder to quantify:\u00a0<strong>the role of showcases in stimulating artistic creation within a specific region<\/strong>. Let me illustrate this with an example.\u00a0A very particular showcase is the MUM fair, the professional music days of Extremadura. I mention it because in this case I believe the showcase provides something beyond potential bookings and collaborations: it creates a yearly moment in which artists from the region know they will have a space for visibility to professionals, even international ones. In a region historically economically disadvantaged (I must mention that it\u2019s where my mother is from, and although it has immense landscape, culinary and historical value, it remains quite rural and somewhat isolated), I find it especially relevant to create spaces for showcasing and professionalisation, even for proposals that may not yet be ready to go beyond their borders. What matters most is that these spaces exist, giving meaning to the effort required to build an artistic project.<\/p>\n<p>From this perspective, some things make more sense. For example, at the MUM I have seen artists performing who are not really interesting to book unless you are a city council from the region and need to fill a slot with reduced costs. I understood that there is an objective aimed at strengthening the regional artistic fabric. Those specific artists may not be interesting for me, but they are part of the artistic landscape of the region.<\/p>\n<p>So, when a showcase is designed not just as a market platform but as a cultural development tool, it can play an essential role. In territories where the professional ecosystem is still fragile, where opportunities for visibility are limited, or where the music scene remains geographically isolated, a showcase can act as a catalyst. It can encourage emerging groups to take their work more seriously, motivate new artistic proposals, and give meaning to the creative effort by offering an annual moment of visibility and recognition. In these cases, the value of the showcase lies not only in its capacity to generate bookings, but also in its ability to build a sense of artistic purpose and community.\u00a0This developmental dimension is difficult to measure and rarely appears in impact studies. Yet, in certain regions, it may be one of the most meaningful contributions a showcase can make.<\/p>\n<p>I should also highlight that at MUM this year there were several very useful talks for artists, including mine \u2014 ahem \u2014 I think I worked really seriously and put everything I had into it.<\/p>\n<hr \/>\n<h2><strong><span style=\"color: #daa520;\">BRIEF NEWS FROM THE MEDIA, CHARTS AND SISTER PROJECTS\u00a0<\/span><\/strong><\/h2>\n<p><span style=\"color: #000000; font-family: open sans, helvetica neue, helvetica, arial, sans-serif;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright\" src=\"https:\/\/mcusercontent.com\/993c677d53044839b1b39b2dc\/images\/e032fb01-1481-4ae7-a53d-1b163dd4572c.jpg\" width=\"120\" height=\"120\" align=\"right\" data-file-id=\"4734514\" \/><\/span><\/p>\n<hr \/>\n<p>\ud83d\udd38<span style=\"font-family: 'open sans', 'helvetica neue', helvetica, arial, sans-serif;\">#1\u00a0for\u00a0<a href=\"https:\/\/www.transglobalwmc.com\/charts\/november-2025-chart\/\" target=\"_blank\" rel=\"noopener\">Transglobal World Music Chart in November of\u00a02025<\/a>\u00a0is: Radio Tarifa&#8217;s\u00a0<em>La Noche<\/em>\u00a0(Buda Musique)<\/span><\/p>\n<div>\n<hr \/>\n<\/div>\n<p>\ud83d\udd38<span style=\"font-family: 'open sans', 'helvetica neue', helvetica, arial, sans-serif;\"><a href=\"https:\/\/mundofonias.com\/\" target=\"_blank\" rel=\"noopener\">Mundofon\u00edas<\/a>: the favourites of November have been\u00a0The Secret Trio&#8217;s\u00a0<em>Old Friends<\/em>\u00a0(Anderson Audio New York), Murmurosi&#8217;s\u00a0<em>Svitanok\u00a0<\/em>(self-released) and\u00a0Carl Petter Opsahl &amp; Johannes Opsahl&#8217;s\u00a0<em>Folkcore\u00a0<\/em><\/span><span style=\"font-family: 'open sans', 'helvetica neue', helvetica, arial, sans-serif;\">(Visions and Dreams)<\/span><\/p>\n<p><span style=\"font-family: 'open sans', 'helvetica neue', helvetica, arial, sans-serif;\"><br \/>\n<\/span><span style=\"color: #000000; font-family: open sans, helvetica neue, helvetica, arial, sans-serif;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/mcusercontent.com\/993c677d53044839b1b39b2dc\/images\/bece4933-27ee-63fb-9f01-7b8a61e51aa3.jpg\" width=\"650\" height=\"216\" align=\"center\" data-file-id=\"6079808\" \/><\/span><\/p>\n<div><\/div>\n<div>\n<hr \/>\n<\/div>\n<div><\/div>\n<h3 style=\"text-align: center;\"><strong>Do you have a call of interest for our community that you want to share? Let me know asap<\/strong><\/h3>\n<hr \/>\n<h2><strong>OPEN CALLS &amp; PROFESSIONAL EVENTS<\/strong><\/h2>\n<p>This section is open for news. It is free of charge. You can let me know if you have any open call\u00a0of relevance to the community.<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #ff0000;\"><strong>The following call is\u00a0new in the newsletter:<\/strong><\/span><\/p>\n<h5><strong>\ud83d\udd38Fira Mediterr\u00e0nia de Manresa<\/strong><\/h5>\n<p><img decoding=\"async\" class=\"alignright\" src=\"https:\/\/mcusercontent.com\/993c677d53044839b1b39b2dc\/images\/212f31da-ad8d-d028-edb9-09a918d2d0c3.jpg\" width=\"230\" align=\"right\" data-file-id=\"6079810\" \/>The call for proposals for the showcases is open until\u00a022 January 2026 at 23:59. The 29th Fira Mediterr\u00e0nia will take place from 15 to 18 October 2026 in Manresa. Check the conditions and apply,\u00a0<a href=\"https:\/\/firamediterrania.cat\/en\/professionals\/participation-rules\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/p>\n<p>This is one of the events I attend almost always and every year I send proposals. I have talked about the Fira on many occasions before in this newsletter. It is a\u00a0<strong>multidisciplinary\u00a0<\/strong>event, including music, dance and &#8220;Memory, legacy and oral storytelling&#8221;.<\/p>\n<p>This phrase is specially meaningful:\u00a0&#8220;<strong><em>Fira Mediterr\u00e0nia works with what we like to call 360 degrees of roots, starting with the first level, intangible heritage; continuing through folk and traditional culture associations, which take that heritage and work to connect it with society; and ending with the professional sector, the artists whose creations are based on that tradition. At the Fira, we place particular importance on the interchange, interrelation and intersection of all of those elements.<\/em><\/strong><\/p>\n<p>What do they offer?\u00a0<strong>&#8220;<em>Fira, as a performing arts fair attended by sector professionals (1,234 registered delegates), will agree a financial contribution with companies and groups.<\/em>&#8221;\u00a0<\/strong>They also provide meals and accommodation for artists\u00a0that reside outside Catalonia. All the details are very well explained on the website.<\/p>\n<h4><strong>\ud83d\udd38Babel Music XP:\u00a0accreditation and stand bookings for Babel Music XP 2026 are open\u00a0<\/strong><br \/>\nThis is another of the events that I have attended since they revived from Babel Med. It will be in Marseille from 19th to 21st of March.<\/h4>\n<p style=\"text-align: center;\"><span style=\"color: #008080;\"><strong>The following call was already in the newsletter of October:<\/strong><\/span><\/p>\n<h4><strong>\ud83d\udd38 Sicily Music Conference 2026: Call for Artists<\/strong><\/h4>\n<p>The call for proposals for the showcases is open\u00a0<a href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSc0V8zuQg1hVWqOxYRqHrxFXKOF8c_DkDLKrrSXZy4-Pfd3iA\/viewform\" target=\"_blank\" rel=\"noopener\">here<\/a>, until\u00a031 January 2026.\u00a0Artists to be announced in February 2026.\u00a0<a href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSc0V8zuQg1hVWqOxYRqHrxFXKOF8c_DkDLKrrSXZy4-Pfd3iA\/viewform\" target=\"_blank\" rel=\"noopener\">This is the official page<\/a>\u00a0for the call. I will bring some infos here:<\/p>\n<ul>\n<li>It will take place in Palermo &#8211; Catania, from 13 to 16 of May 2026.<\/li>\n<li>It provides access to professionals, to the workshops and all the events of the conference, for the artists and their representatives.<\/li>\n<li>Practical needs covered:\n<ul>\n<li>Transportation: transfer from airport or ferry terminal to\/from the hotel\/venue(s)<\/li>\n<li>Accommodation: twin rooms for show night(s)<\/li>\n<li>Catering on the show day(s) &#8230;Sicilian food and hospitality<\/li>\n<li>Support to reach out to export offices or similar organizations with official invitations to apply for funding<\/li>\n<li><strong>Support to connect with additional venues in Italy\u00a0<\/strong>&#8211; I highlight this because some other events like this \u2014showcases\u2014 require artists to maintain exclusivity in the surrounding region for some time before and after. This Sicilian conference, however, aims to support artists in getting more gigs. I don\u2019t know yet if they have any restrictions regarding performances in the area around Palermo, but it\u2019s really nice that they\u2019re thinking about facilitating contacts to help organize other concerts around the showcase trip.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/mcusercontent.com\/993c677d53044839b1b39b2dc\/images\/81155e72-5a0c-2dcb-f7da-6c713da549bd.jpg\" width=\"560\" height=\"210\" data-file-id=\"6078808\" \/><\/p>\n<hr \/>\n<h2><span style=\"color: #daa520;\"><strong>MEET ME AT<\/strong><\/span><\/h2>\n<ul>\n<li><strong>27-29th\u00a0November<\/strong>. Napoli World.<\/li>\n<li><strong>10-14th\u00a0December.\u00a0<\/strong>Tour of\u00a0Ali Do\u011fan G\u00f6n\u00fclta\u015f in Luxembourg, Lublin and Innsbruck<\/li>\n<li><strong>23rd January-1st February.\u00a0<\/strong>With Vig\u00fcela in India for Sur Jahan festival and workshops and collaborations<\/li>\n<\/ul>\n<hr \/>\n<h2><strong>WHO WE ARE AND SISTER PROJECTS<\/strong><strong>\u00a0<\/strong><\/h2>\n<p>Mapamundi M\u00fasica is an agency of management and booking.\u00a0<a href=\"http:\/\/www.mapamundimusica.com\/en\/\" target=\"_blank\" rel=\"noopener\">Learn more here<\/a>. Check our proposals at\u00a0<a href=\"http:\/\/www.mapamundimusica.com\/\" target=\"_blank\" rel=\"noopener\">our website<\/a>.<\/p>\n<p>We also offer you our\u00a0<a href=\"http:\/\/www.mundofonias.com\/\" target=\"_blank\" rel=\"noopener\">Mundofon\u00edas<\/a>\u00a0radio show, probably the leader about world music in Spanish language (on 50 stations in 18 countries). We produce\u00a0the\u00a0<a href=\"http:\/\/www.transglobalwmc.com\/\" target=\"_blank\" rel=\"noopener\">Transglobal World Music Chart<\/a>\u00a0with our partner \u00c1ngel Romero from WorldMusicCentral.com.<\/p>\n<p>Feel free to request info if you wish. For further information about us,\u00a0<strong>get in touch by email, telephone (+34 676 30 28 82),\u00a0<a href=\"http:\/\/www.mapamundimusica.com\/en\/contacto\/\" target=\"_blank\" rel=\"noopener\">our website<\/a>\u00a0or at\u00a0<a href=\"https:\/\/www.facebook.com\/mapamundimusica\/\" target=\"_blank\" rel=\"noopener\">our Facebook<\/a>.\u00a0<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Summary \u00a0 Editorial \u25ab\ufe0fAnd farewell to\u00a0\u00c9rik Marchand A follow-up on Unbounded Sounds, with\u00a0Sofia Labropoulou\u00a0 A follow-up on\u00a0the annual conference of the European Folk Network Talk with\u00a0Sabina\u00a0Smailagic\u00a0about \u201cWorld Corner&#8221;, a listening-sessions project Results of the\u00a0Case Study\u00a0&#8220;The Impact Of Showcase Festivals On The Development Of Their Participants. WOMEX 2024&#8221;, by Zone Franche Brief news from the media, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[],"class_list":["post-3885","post","type-post","status-publish","format-standard","hentry","category-newsletter"],"_links":{"self":[{"href":"https:\/\/www.mapamundimusica.com\/en\/wp-json\/wp\/v2\/posts\/3885","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mapamundimusica.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mapamundimusica.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mapamundimusica.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mapamundimusica.com\/en\/wp-json\/wp\/v2\/comments?post=3885"}],"version-history":[{"count":3,"href":"https:\/\/www.mapamundimusica.com\/en\/wp-json\/wp\/v2\/posts\/3885\/revisions"}],"predecessor-version":[{"id":3888,"href":"https:\/\/www.mapamundimusica.com\/en\/wp-json\/wp\/v2\/posts\/3885\/revisions\/3888"}],"wp:attachment":[{"href":"https:\/\/www.mapamundimusica.com\/en\/wp-json\/wp\/v2\/media?parent=3885"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mapamundimusica.com\/en\/wp-json\/wp\/v2\/categories?post=3885"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mapamundimusica.com\/en\/wp-json\/wp\/v2\/tags?post=3885"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}