{"id":2674,"date":"2021-03-16T12:27:45","date_gmt":"2021-03-16T11:27:45","guid":{"rendered":"http:\/\/www.mapamundimusica.com\/?p=2674"},"modified":"2021-03-16T16:32:16","modified_gmt":"2021-03-16T15:32:16","slug":"magazine-33-mar21-beyond-a-response-of-need-with-culturas-360-global-toronto-and-by-mapamundi-musica","status":"publish","type":"post","link":"https:\/\/www.mapamundimusica.com\/en\/newsletter\/magazine-33-mar21-beyond-a-response-of-need-with-culturas-360-global-toronto-and-by-mapamundi-musica\/","title":{"rendered":"Magazine #33 Mar\u201921 \u2013 beyond a response of need, with Culturas 360, Global Toronto and + . By Mapamundi M\u00fasica"},"content":{"rendered":"<p><\/p>\n<h2 style=\"text-align: center;\"><strong>Summary\u00a0?<\/strong><\/h2>\n<table style=\"border-collapse: collapse; width: 100%;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">\n<ul>\n<li>New clinical research: concert for 5000 attendants<\/li>\n<li>Second part of the conversation with Alexis Herrer\u00eda from Ah! World Music!<\/li>\n<li>Beyond a reaction of need. Interviews about\u00a0CULTURAS 360, with Alfredo Caxaj, and Global Toronto, with\u00a0Mercedes Caxaj<\/li>\n<li>Brief news\u00a0from the media, charts and sister projects<\/li>\n<li>Open calls\u00a0and professional events<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<hr \/>\n<div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft\" src=\"https:\/\/mcusercontent.com\/993c677d53044839b1b39b2dc\/images\/99ebed13-1cca-4364-a30a-fadbe8cd1320.png\" width=\"225\" height=\"248\" align=\"left\" data-file-id=\"4912678\" \/>How are you? I hope well! After February&#8217;s edition, I got several suggestions of contents, as well as some feedback and a proposal for collaboration. That is really nice, I am very thankful!\u00a0And two of the suggestions came from Canada.<\/p>\n<p>By chance, although each contact was completely independent, a father and daughter ended up starring in this March edition. He is known to many of you who will receive this newsletter. He is Alfredo Caxaj. But if you don&#8217;t know him yet, I&#8217;ll introduce him to you below. He is a true personality, an\u00a0earthquake. He is the director of the Sunfest festival and this time he tells us about a new initiative:\u00a0Culturas 360.<\/p>\n<p>And the daughter is Mercedes Caxaj. She has also worked for Sunfest but today she will talk to us about Global Toronto and the organisation from which it was born,\u00a0Small World Music,\u00a0which she joined at the beginning of 2021.<\/p>\n<p>Don&#8217;t miss the rest of the content, like the open calls. I hope they will be useful and if you have anything to share, just let me know!<\/p>\n<p>Learn more about them, and much more, here below. Happy reading, happy Springtime\u00a0?<\/p>\n<\/div>\n<p style=\"text-align: right;\">Araceli Tzigane | Mapamundi M\u00fasica<\/p>\n<hr \/>\n<table style=\"border-collapse: collapse; width: 100%;\">\n<tbody>\n<tr>\n<td style=\"width: 100%; border-color: #de1010; border-style: solid; text-align: center;\"><strong>Do you want to share any useful experience<\/strong>\u00a0you have had during this difficult time or another content relevant for our community of the world musics?<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Contact me if you want to share some relevant information. And if you find this interesting, share it with your friends. You can read the previous editions\u00a0<strong><a href=\"http:\/\/www.mapamundimusica.com\/en\/category\/newsletter\/\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a>.\u00a0<\/strong><\/p>\n<p>Thanks for your attention and remember that you can check\u00a0<a href=\"http:\/\/www.mapamundimusica.com\/en\/\" target=\"_blank\" rel=\"noopener noreferrer\">our website<\/a>\u00a0to learn about our offers and the artists we work with.<\/p>\n<p style=\"text-align: center;\"><strong>Araceli Tzigane |\u00a0info@mundimapa.com |\u00a0+34 676\u00a030 28 82\u00a0<\/strong><\/p>\n<p style=\"text-align: center;\"><strong>Subscription\u00a0<a href=\"http:\/\/www.mapamundimusica.com\/en\/contacto\/\" target=\"_blank\" rel=\"noopener noreferrer\">is available here<\/a>.<\/strong><\/p>\n<hr \/>\n<h1><span style=\"font-family: open sans, helvetica neue, helvetica, arial, sans-serif;\"><strong>NEW CLINICAL RESEARCH ABOUT CONCERTS AND COVID, WITH 5000 ATTENDANTS<\/strong><\/span><\/h1>\n<p><a href=\"http:\/\/www.mapamundimusica.com\/en\/newsletter\/magazine-31-january21-lets-keep-the-dream-alive-in-this-meantime-festival-der-kulturen-womex-research-prima-cov-and-much\/\" target=\"_blank\" rel=\"noopener noreferrer\">In the edition of January<\/a>\u00a0I explained about the clinical research PrimaCov. Next 27th of March it will take place another research. It will be at the Palau Sant Jordi, in Barcelona, with 5000 attendants (the place has capacity for 20 thousand), with no social distance, with masks FFP2 and with fast antigen test before entering the venue. I haven&#8217;t found any source in English, so you can check for instance\u00a0<a href=\"https:\/\/www.elcomercio.es\/sociedad\/salud\/ensayo-clinico-concierto-20210305141208-ntrc.html\" target=\"_blank\" rel=\"noopener noreferrer\">this article<\/a>\u00a0in El Comercio and use an automatic translator.<\/p>\n<hr \/>\n<h1><span style=\"font-family: open sans, helvetica neue, helvetica, arial, sans-serif;\"><strong>SECOND PART OF THE INTERVIEW BY\u00a0ALEXIS HERRER\u00cdA WITH ME AT\u00a0<a href=\"https:\/\/www.ahworldmusic.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">AH! WORLD MUSIC<\/a><\/strong><\/span><\/h1>\n<p>In the previous edition I linked the first part of the interview that\u00a0<a href=\"https:\/\/www.facebook.com\/AlexisVientoSolar\" target=\"_blank\" rel=\"noopener noreferrer\">Alexis Herrer\u00eda<\/a>\u00a0made to be for\u00a0<a href=\"https:\/\/www.ahworldmusic.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">Ah! World music!<\/a>\u00a0In the second part, we listened to other several artists that I work with in Mapamundi M\u00fasica:\u00a0<a href=\"http:\/\/www.mapamundimusica.com\/en\/gulaza\/\" target=\"_blank\" rel=\"noopener noreferrer\">Gulaza<\/a>,\u00a0<a href=\"http:\/\/www.mapamundimusica.com\/en\/entavia\/\" target=\"_blank\" rel=\"noopener noreferrer\">Entav\u00eda<\/a>,\u00a0<a href=\"http:\/\/www.mapamundimusica.com\/en\/rodopi-ensemble\/\" target=\"_blank\" rel=\"noopener noreferrer\">Rodopi Ensemble<\/a>,\u00a0<a href=\"http:\/\/www.mapamundimusica.com\/en\/svetlana\/\" target=\"_blank\" rel=\"noopener noreferrer\">Svetlana Spaji\u0107<\/a>\u00a0and\u00a0<a href=\"http:\/\/www.mapamundimusica.com\/en\/xabi\/\" target=\"_blank\" rel=\"noopener noreferrer\">Xabi Aburruzaga<\/a>.<\/p>\n<div style=\"text-align: center;\">\n<h4>Click here to listen to\u00a0<a href=\"https:\/\/www.mixcloud.com\/ahworldmusic\/araceli-tzigane-mapamundi-2a-parte\/?fbclid=IwAR3JOVfxt9FckV5h9jhLN0CbC3_3YpWKXwdeFOsSxD_NbOAt7tMzRxuaApE\" target=\"_blank\" rel=\"noopener noreferrer\">this second part<\/a>.<\/h4>\n<p><a href=\"https:\/\/www.mixcloud.com\/ahworldmusic\/araceli-tzigane-mapamundi-2a-parte\/?fbclid=IwAR3JOVfxt9FckV5h9jhLN0CbC3_3YpWKXwdeFOsSxD_NbOAt7tMzRxuaApE\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mcusercontent.com\/993c677d53044839b1b39b2dc\/images\/3f5151a1-d842-475b-874e-15ae592cae0c.png\" width=\"475\" height=\"106\" data-file-id=\"5048486\" \/><\/a><\/p>\n<\/div>\n<table style=\"width: 100%; height: 48px;\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" align=\"left\">\n<tbody>\n<tr style=\"height: 48px;\">\n<td class=\"mcnShareIconContent\" style=\"width: 6.83732%; height: 48px;\" align=\"center\" valign=\"middle\" width=\"24\"><a href=\"http:\/\/us13.forward-to-friend.com\/forward?u=993c677d53044839b1b39b2dc&amp;id=c714919e0a&amp;e=[UNIQID]\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/cdn-images.mailchimp.com\/icons\/social-block-v2\/outline-dark-forwardtofriend-48.png\" alt=\"Forward to a friend right from here\" width=\"43\" height=\"43\" \/><\/a><\/td>\n<td class=\"mcnShareTextContent\" style=\"width: 93.0295%; height: 48px;\" align=\"left\" valign=\"middle\"><a href=\"http:\/\/us13.forward-to-friend.com\/forward?u=993c677d53044839b1b39b2dc&amp;id=c714919e0a&amp;e=[UNIQID]\" target=\"\" rel=\"noopener noreferrer\">Forward to a friend right from here<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table style=\"width: 100%;\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" align=\"left\">\n<tbody>\n<tr>\n<td class=\"mcnShareIconContent\" style=\"width: 6.93669%;\" align=\"center\" valign=\"middle\" width=\"24\"><a href=\"http:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fmailchi.mp%2F990db482e490%2Fnewslettermarch2021\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/cdn-images.mailchimp.com\/icons\/social-block-v2\/outline-dark-facebook-48.png\" alt=\"Share to FB right from here\" width=\"39\" height=\"42\" \/><\/a><\/td>\n<td class=\"mcnShareTextContent\" style=\"width: 92.9301%;\" align=\"left\" valign=\"middle\"><a href=\"http:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fmailchi.mp%2F990db482e490%2Fnewslettermarch2021\" target=\"\" rel=\"noopener noreferrer\">Share to FB right from here<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<hr \/>\n<h1 style=\"text-align: center;\"><span style=\"font-family: open sans, helvetica neue, helvetica, arial, sans-serif;\"><strong>BEYOND A REACTION OF NEED<\/strong><\/span><\/h1>\n<p><span style=\"font-family: open sans, helvetica neue, helvetica, arial, sans-serif;\"><strong>It is still too early to assess all that the pandemic has taken from us and brought to us. You will agree with me that we have lost much in our community, but only time will give us the ability to decide whether it has made us better. Right now, even in the midst of the nightmare, initiatives like the newborn Culturas 360 and the\u00a0early transition to the online version of Global Toronto in 2020 and the new plans for 2021\u00a0demonstrate, once again, how powerful the engine that drives us, the vision we pursue\u00a0and the generosity that oozes out of every pore of our skin are.<\/strong><\/span><\/p>\n<h2><span style=\"font-family: open sans, helvetica neue, helvetica, arial, sans-serif;\"><strong>CULTURAS 360<\/strong><\/span><br \/>\n<span style=\"font-family: open sans, helvetica neue, helvetica, arial, sans-serif;\"><strong>March, 27th &amp; 28th. Check\u00a0<a href=\"https:\/\/www.culturas360.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">the web<\/a>.<\/strong><\/span><\/h2>\n<div style=\"text-align: center;\"><strong>ALFREDO CAXAJ TELLS US ABOUT CULTURAS 360<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/mcusercontent.com\/993c677d53044839b1b39b2dc\/images\/7b345a44-a9fd-4ae7-87c1-4cfefd3738e2.jpg\" width=\"688\" height=\"516\" align=\"center\" data-file-id=\"5048330\" \/>\u00a0<\/strong><\/div>\n<div>\n<p><strong>Alfredo himself chose this photo to illustrate this interview. With the\u00a0<a href=\"https:\/\/sunfest.on.ca\/\" target=\"_blank\" rel=\"noopener noreferrer\">Sunfest<\/a>\u00a0stage in the background, his smile and open arms. I think it portrays quite well this person, who arrived in Canada in 1985 as a political refugee, fleeing the civil war taking place in Guatemala. He settled in London, Ontario and began working at London&#8217;s Cross Cultural Learner Center, helping New Canadians. In 1995 he founded Sunfest. He has been awarded on several occasions for his work. And you might have seen him dancing tirelessly in front of a stage.<\/strong><\/p>\n<p><strong>There is a very nice profile and\u00a0<a href=\"https:\/\/www.rootsmusic.ca\/2019\/02\/14\/folk-alliance-the-man-who-went-from-political-refugee-to-festival-founder\/\" target=\"_blank\" rel=\"noopener noreferrer\">interview with Alfredo on the website of Roots Music Canada<\/a>, I really recommend you to read it. And here, Alfredo explains to us about a new initiative: CULTURAS 360.\u00a0Take note and don&#8217;t miss it: 27th and 28th March<\/strong><\/p>\n<\/div>\n<div style=\"text-align: center;\"><strong>?\u00a0Download a brochure with more information about CULTURAS 360,\u00a0<a href=\"https:\/\/www.dropbox.com\/s\/egagfxm3szr0fle\/Brochure%20Final%20v..pdf?dl=0\" target=\"_blank\" rel=\"noopener noreferrer\">here\u00a0<\/a><a href=\"https:\/\/www.dropbox.com\/s\/egagfxm3szr0fle\/Brochure%20Final%20v..pdf?dl=0\" target=\"_blank\" rel=\"noopener noreferrer\">\u2b07\ufe0f<\/a>\u00a0?<\/strong><\/div>\n<div><\/div>\n<div>\n<hr \/>\n<\/div>\n<p><strong>Mapamundi M\u00fasica &#8211; Culturas 360 has been born in the frame of the pandemic, with big restrictions to international mobility, by a bunch of festivals that have an international scope. When the pandemic is over, do you intend to repeat this initiative? If so, will it be online, or part online and part on site, or only on site?<\/strong><\/p>\n<div>\n<p><strong><a href=\"https:\/\/www.culturas360.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft\" src=\"https:\/\/mcusercontent.com\/993c677d53044839b1b39b2dc\/images\/d09069ac-5000-4e1b-826b-2a83172add51.png\" width=\"300\" height=\"422\" align=\"left\" data-file-id=\"5048378\" \/><\/a>Alfredo Caxaj:<\/strong>\u00a0Absolutely, it is the intention of the festivals&#8217;\u00a0collective not only to establish this initiative as an annual celebration, but to evolve as an alternative platform to support artists, and to strengthen relationships within our sector.\u00a0It is the hope that sometime this year we\u2019ll be able to go back to live music performances at festivals and venues, and our vision is to have CULTURAS 360 actively involved at different conferences, markets and festivals. As hard as the pandemic has been for all of us, it has also given us the opportunity to be creative and innovative, and I truly believe that this project is precisely the result of it.<\/p>\n<p><strong>MM &#8211; Which or which ones do you think is\/are the common element\/s between all the festivals involved?\u00a0<\/strong><\/p>\n<p><strong>AC:\u00a0<\/strong>I think that the fundamental element that has brought us all together, is the commitment to change and social transformation through music.\u00a0We believe that music is such a powerful vehicle in bringing people together, and through CULTURAS 360, we\u2019ll contribute to nurture cultural diversity and solidarity between peoples<\/p>\n<p><strong>MM &#8211; And which are the common elements between the different artists, if there are any?\u00a0<\/strong><\/p>\n<p><strong>AC:<\/strong>\u00a0CULTURAS 360 is presenting a diverse line up of artists that combines, some well established and recognized groups, and a great number of new and emerging ones. While some share common elements, whether in terms of its musical genre, language or geography, each group is unique and has its own identity.<\/p>\n<p><strong>MM &#8211; Which has been the most complicated issue to deal with in this ambitious project?\u00a0<\/strong><\/p>\n<p><strong>AC:<\/strong>\u00a0For years, some of us have been discussing this kind of initiative.\u00a0We see each other all the time at different music markets and conferences, and always we were postponing the planning and concrete steps to make this project a reality.\u00a0Ironically, in one way or another, the pandemic made us reflect on the need of coming together and launching a program like this, so we can continue supporting artists and keeping in touch with our audiences at this difficult time.<\/p>\n<p>I believe that one of the most complicated issues we faced in order to bring this project to light was the pandemic itself, especially for the artists who had to overcome all kinds of safe and health restrictions in their own countries. Initially we had the intention of launching CULTURAS 360 at the beginning of the year, however, due to the limitations the groups were facing, we had no choice but to delay it for several weeks.<\/p>\n<\/div>\n<table style=\"border-collapse: collapse; width: 100%;\">\n<tbody>\n<tr>\n<td style=\"width: 100%; text-align: center;\"><strong>The festivals involved in CULTURAS 360 are:<\/strong><br \/>\nSunfest &#8211; London, Ontario, Canada<br \/>\nIndiEarth XChange &#8211; Chennai, India<br \/>\nMMM Festival &#8211; Maputo, Mozambique<br \/>\nMar\u00e9 &#8211; Santiago de Compostela, Spain<br \/>\nOllin Kan Festival &#8211; Ciudad de M\u00e9xico, M\u00e9xico<br \/>\nKriol Jazz Festival &#8211; Praia, Cape Verde<br \/>\nHavana International Jazz Festival &#8211; Havana, Cuba<br \/>\nWOMAD &#8211; Recoleta, Chile<br \/>\nArtes \u00e0 Rua &#8211; Evora, Portugal<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>MM &#8211; The economic model of the festivals is quite different. I believe some of them are financed with public money from a municipality, others have private sponsors, others combine these several funds with the incomes from sales of food, drinks or other goods when they are done on site. In your case, of Sunfest, you have got to keep support from private sponsors, haven&#8217;t you?\u00a0<\/strong><\/p>\n<div>\n<p><strong>AC:\u00a0<\/strong>As you are aware, when festivals were cancelled last year, it represented the loss\u00a0of all kinds of revenues for them. In the case of Sunfest, we were not the exception to this and the cancelation affected us tremendously. \u00a0We were able to adapt quickly in the transition to a digital format and fortunately, we did a virtual version of the festival.<\/p>\n<p>The level of support from government agencies and private sponsors varies from country to country. In Canada, we have been very fortunate that during this difficult time, government grants and emergency funds for the cultural sector have been available and they have been essential in keeping our operations at a certain level. \u00a0We were also very fortunate that our main private sponsor understood the challenges of the current situation, and continued supporting our programming and activities in the digital format.<\/p>\n<p>Unfortunately, this has not been the case for many other festivals in other countries, and that\u2019s why I believe that initiatives like CULTURAS 360, can create spaces for mutual support, collaboration and solidarity within our sector.<\/p>\n<\/div>\n<div>\n<p><strong>MM &#8211; Was it easy to convince them to keep the support in this new format?\u00a0<\/strong><strong>AC:\u00a0<\/strong>At the beginning of this transition, our main corporate sponsor hesitated a little bit, but I also think it was a natural reaction during this process, since all of us were trying to digest and understand these radical changes in a very short period of time. \u00a0At the end, they recognized that this was going to be the new reality at least for some time.<\/p>\n<p>We did lose some other sponsors for which it was going to be challenging to justify their financial support in this new format.<\/p>\n<p><strong>MM &#8211; I think there are disadvantages for them, like that this format will provide a reach to a widely geographically distributed audience, which can be bad for brands that work just locally. But also advantages, like a potential presence of their brand for a longer time, in case you plan to keep the contents available after the specific dates of the event. What can you tell us about this negotiation that could be useful for other colleagues?\u00a0<\/strong><\/p>\n<p><strong>AC:\u00a0<\/strong>What I\u2019ve been learning during the past year is that, sponsors in the private sector, have began slowly to understand and recognize the value of supporting the arts in this new format. Their brands can be seen now instead of several hundred by thousands of people, and in many instances, they stay in the web for some time.<br \/>\nBased on our own experience, I would advise my colleagues to be perseverant and patient at the same time. Corporations are acknowledging now the great number of possibilities for their brands in this new format, and I truly believe that from now on, the proposal of hybrid activities will be essential in the process of negotiating sponsorships.<\/p>\n<p>There is nothing better than the live experience and all of us are eagerly waiting to go back to festivals and venues, but I also believe that the digital component, can tremendously enhance our activities, and help us in reaching out to new and diverse audiences.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/mcusercontent.com\/993c677d53044839b1b39b2dc\/images\/404d5fd7-7371-48f9-9893-eefa8ef50e44.png\" width=\"617\" height=\"775\" align=\"center\" data-file-id=\"5048382\" \/><\/p>\n<\/div>\n<p>&#8212;-<\/p>\n<p>Credits:<\/p>\n<ul>\n<li>The picture of Alfredo has been provided by himself<\/li>\n<li>The logo is from\u00a0<a href=\"https:\/\/www.dropbox.com\/s\/egagfxm3szr0fle\/Brochure%20Final%20v..pdf?dl=0\" target=\"_blank\" rel=\"noopener noreferrer\">the brochure<\/a><\/li>\n<li>The collage of artists is also from the brochure<\/li>\n<\/ul>\n<table class=\"mcnBoxedTextContentContainer\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\" align=\"left\">\n<tbody>\n<tr>\n<td><strong>Do you have a world music festival and you want to be included in our mini interviews? Contact us.<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<hr \/>\n<h2><span style=\"font-family: 'open sans', 'helvetica neue', helvetica, arial, sans-serif;\"><strong>GLOBAL TORONTO\u00a0<\/strong><\/span><br \/>\n<span style=\"font-family: open sans, helvetica neue, helvetica, arial, sans-serif;\"><strong>And Small World Music. Check\u00a0<a href=\"https:\/\/www.globaltoronto.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">the web<\/a>.<\/strong><\/span><\/h2>\n<div style=\"text-align: center;\"><strong>MERCEDES CAXAJ TELLS US ABOUT GLOBAL TORONTO<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/mcusercontent.com\/993c677d53044839b1b39b2dc\/images\/49070eb1-b2f2-4d5e-8c39-1e9195c67309.jpg\" width=\"678\" height=\"453\" align=\"center\" data-file-id=\"5048422\" \/>\u00a0<\/strong><\/div>\n<p><strong>With this portrait, Global Toronto announced the incorporation of Mercedes Caxaj to the team of Small World Music, as\u00a0Head of Programs, last 8th January. As mentioned above, she is Alfredo&#8217;s daughter and she has learnt in the frame of the Sunfest. She explains below the plans and challenges for the Global Toronto conference in 2021 and much more. Jonathan Campbell, Head of Outreach and Strategic Initiatives of Small World,\u00a0approached me to propose this participation and he sent me the brochure in the link below. I am very grateful to him.<\/strong><\/p>\n<div>\n<p style=\"text-align: center;\"><strong>?\u00a0Download a brochure with more information about Global Toronto 2021 and more about Small World Music,\u00a0<a href=\"https:\/\/www.dropbox.com\/s\/htmo68pjtidrxi6\/Global%20Toronto%20Profile.pdf?dl=0\" target=\"_blank\" rel=\"noopener noreferrer\">here\u00a0<\/a><a href=\"https:\/\/www.dropbox.com\/s\/htmo68pjtidrxi6\/Global%20Toronto%20Profile.pdf?dl=0\">\u2b07\ufe0f\u00a0<\/a>?<\/strong><\/p>\n<p>It will be very useful for you to check the brochure before reading the interview.<\/p>\n<\/div>\n<hr \/>\n<p><strong>MM &#8211; You are mentioning &#8220;paid showcases via &#8220;Artists Spotlights&#8221; Combining performance and storytelling.&#8221; Do you mean that the artists are paid for the showcases or that the audience pays?<\/strong><\/p>\n<div>\n<p><strong>Mercedes Caxaj:<\/strong>\u00a0The artists are paid a modest honorarium for their work. \u00a0We don\u2019t believe that artists should showcase for free and we wish to engage the artists in a way that our partnership does not just begin and end at Global Toronto. In addition to being paid, the artists are offered various professional development opportunities and are then considered part of the \u201cGT Family\u201d &#8211; where we will always suggest them for future professional engagement opportunities.<\/p>\n<p><strong>MM &#8211; About &#8220;Going Global&#8221;, I understand from your brochure that it is like a development support service\/guidance, specially focused on the internationalization of the artists. Is that right? What are the concrete future events in this frame?<\/strong><\/p>\n<p><strong>MC:\u00a0<\/strong>One of the goals of Going Global is to continue to take artists and professionals from the Global Toronto family out to other industry events. Digitally and in these non-international travel times means producing online showcases and attending virtually. If we receive notice about a conference, where there\u2019s interest in a delegation, programming partnerships, or showcases from the Global Toronto family of artists, we will assist in facilitating a presence to ensure as many voices are included as possible.<\/p>\n<\/div>\n<div>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft\" src=\"https:\/\/mcusercontent.com\/993c677d53044839b1b39b2dc\/images\/e33b00d4-879d-4250-b4d4-b740b822b565.png\" width=\"300\" height=\"301\" align=\"left\" data-file-id=\"5048454\" \/>MM &#8211; And the artists that showcased from your side in Folk Unlocked (the online event by Folk Alliance International in 2021) are the ones included in the first edition of Going Global, is it right? (they are Al Qahwa, Zal Sissokho&#8217;s Kora Flamenca, Beny Esguerra and New Tradition Music and G.R. Gritt).<\/strong><\/p>\n<p><strong>MC:\u00a0<\/strong>All of the artists have either showcased at Global Toronto in 2018 or in 2020, and\/or are co-presented with a Global Toronto partner.\u00a0G. R. Gritt, for example, was co-presented by the International Indigenous Music Summit, but has not yet showcased at GT. Beny Esguerra showcased in GT18, and Al Qahwa and Zal Sissokho showcased at GT20.<\/p>\n<p><strong>MM &#8211; How were they selected, which were the criteria? The deeper you define the criteria, the best!<\/strong><\/p>\n<p><strong>MC:\u00a0<\/strong>Global Toronto engages a jury of five dedicated industry professionals &#8211; artists, presenters, agents\/managers, media, etc &#8211; who score each artist based on three categories: artistic quality, market readiness and equity. We are so thankful for our jury members because they can receive up to 250 applications to listen through and have the daunting task of narrowing down the list to about 20 or so. The jury meets to deliberate the final scores and ensure that a range of voices, genres and experience are showcased.<\/p>\n<p><a href=\"https:\/\/www.globaltoronto.org\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/mcusercontent.com\/993c677d53044839b1b39b2dc\/images\/9342f638-4c76-47c9-846c-5782bb0b7fb9.png\" width=\"829\" height=\"99\" data-file-id=\"5048446\" \/><\/a><\/p>\n<p><strong>MM &#8211; This is all very exciting and seems very ambitious. How is it financed? As you know, the models for such initiatives are quite different in Europe than in the USA and I think also very different between Canada and the USA. You are a team of people working all year round in Global Toronto, but not only, right? GT is a Small World&#8217;s initiative, which also has a recording studio, a concert hall that, without pandemic, programmes all year round. How does it normally work in financial terms and how are you overcoming the pandemic crisis?<\/strong><\/p>\n<p><strong>MC:\u00a0<\/strong>The team works year-round on all initiatives produced by Small World Music, including the Global Toronto music conference, the eMERGEnce mentorship program, Small World Music Festival and Asian Music Series, as well as managing the Small World Centre which mainly functions now as a broadcast and recording space for virtual presentations. In addition to managing all of these programs, we are continuing to develop our Going Global and international outreach partnership building. On top of all this we are continuously seeking new forms of funding, including government grants, sponsorships and partnerships. \u00a0The pandemic period is tough but we are very lucky in Canada to have access to some emergency funding, as well as grantors and corporate sponsors that continue to support even in limited capacities.<\/p>\n<p><strong>MM &#8211;\u00a0About GT again, we are now in the middle of March and the second online edition 2021&#8217;s edition, that will be online like in 2020, will take place from 14 to 18 June. What is your schedule for the near future? I think you will announce the artistic selection by the end of the month, won&#8217;t you? What else, what other dates shall we write in our calendars for not to miss anything?<\/strong><\/p>\n<p><strong>MC:\u00a0<\/strong>The launch of GT21 will take place on March 30th, via the SWM and GT social media channels, where we will be announcing the lineup of showcasing artists, jury and programming committees, partners as well as themes that will be explored during the conference. Registration for the conference will open at the same time. Expect exciting content to be released before June 14th, and exact dates will be confirmed soon!<\/p>\n<p><strong>MM &#8211;\u00a0I have one more question. This is about your strategic vision. The guiding theme of GT21 is &#8220;Now What: Making Space, Enacting Change&#8221; and you state that it is not a temporary fix to the short term problem of the pandemic. What do you mean with this theme? Making Space and Enacting Change. Please, elaborate a bit more on these ideas.<\/strong><\/p>\n<p><strong>MC:\u00a0<\/strong>We are continuing to build upon GT20s theme, which was \u201cAcknowledging Opportunities, Envisioning the Future\u201d.\u00a0This was framed at the beginning of the pandemic and explored the state of affairs for the industry, how we felt and how we wanted the industry to be rebuilt in a more equitable, sustainable and accessible manner. We created safe spaces to the best of our ability so that participants felt comfortable sharing their lived experiences, as well as aspirations for the future. The need to make spaces for underrepresented voices at all levels and aspects of the music industry &#8211; from funding to producing, presenting and programming &#8211; as well as how to kick-start these changes. Thus, Making Space and Enacting Change for GT21 is about exploring the pragmatic aspects of these needs and themes explored last year. \u00a0We are very excited that we have engaged an amazing programming committee that has actively been participating in the preparation for this year\u2019s conference.<\/p>\n<\/div>\n<p>&#8212;-<\/p>\n<p>Credits:<\/p>\n<ul>\n<li>The picture of Mercedes is from the\u00a0<a href=\"https:\/\/www.facebook.com\/globaltorontoconference\/photos\/a.477608132792659\/809419969611472\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook page of Global Toronto<\/a><\/li>\n<li>The banner is from\u00a0<a href=\"https:\/\/www.dropbox.com\/s\/htmo68pjtidrxi6\/Global%20Toronto%20Profile.pdf?dl=0\" target=\"_blank\" rel=\"noopener noreferrer\">the brochure<\/a>.<\/li>\n<li>The flyer about\u00a0Al Qahwa is from the\u00a0<a href=\"https:\/\/www.instagram.com\/globaltoronto\/\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram of Global Toronto<\/a>.<\/li>\n<\/ul>\n<hr \/>\n<p>&nbsp;<\/p>\n<h1><strong>BRIEF NEWS FROM THE MEDIA, CHARTS AND SISTER PROJECTS<\/strong><\/h1>\n<ul>\n<li><span style=\"font-family: 'open sans', 'helvetica neue', helvetica, arial, sans-serif;\">About\u00a0<a href=\"http:\/\/www.mundofonias.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Mundofon\u00edas<\/a>,\u00a0our monthly\u00a0<strong>favourites\u00a0<\/strong>are the albums:<em>\u00a0Zanzibara 10: First modern, taarab vibes from Mombasa &amp; Tanga, 1970-1990 (VA), Music from all corners of the world (VA) and Muzyka spod Radomia (VA).\u00a0<\/em><a href=\"http:\/\/mundofonias.com\/wp\/?p=5236\" target=\"_blank\" rel=\"noopener noreferrer\">This is the edition<\/a>\u00a0in which we announced them.<\/span><\/li>\n<li><span style=\"font-family: 'open sans', 'helvetica neue', helvetica, arial, sans-serif;\">I tend to assume that everyone who receives this newsletter knows that Transglobal World Music Chart releases a monthly chart and what is it.\u00a0I could be wrong. Here is\u00a0<a href=\"http:\/\/www.transglobalwmc.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">the website with the charts<\/a>.<\/span><\/li>\n<\/ul>\n<table style=\"border-collapse: collapse; width: 100%;\">\n<tbody>\n<tr>\n<td style=\"width: 100%; text-align: center;\"><strong>Do you have a call of interest for our community that you want to share? Let me know asap<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<hr \/>\n<h1><strong>OPEN CALLS AND PROFESSIONAL EVENTS<\/strong><\/h1>\n<ul>\n<li><span style=\"color: #000000; font-family: open sans, helvetica neue, helvetica, arial, sans-serif;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mcusercontent.com\/993c677d53044839b1b39b2dc\/images\/cc6080e1-49db-4d04-969d-c5412b8a168d.png\" width=\"200\" height=\"200\" align=\"right\" data-file-id=\"4734498\" \/><\/span><span style=\"font-family: 'open sans', 'helvetica neue', helvetica, arial, sans-serif;\">Yesterday, Monday 15th March, the first conference in the series of 3 of the\u00a0<a href=\"https:\/\/www.europeanfolknetwork.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">European Folk Network<\/a>\u00a0took place. The series is called Spring Forward. The main topics on the first one where the Stage One of the Mapping report,\u00a0it was also the\u00a0official annual meeting of the association and there was some time for informal talk in little groups. You can sign up for the second and third editions,\u00a0<a href=\"https:\/\/www.eventbrite.co.uk\/e\/efn-spring-forward-meeting-1-tickets-141869015043\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a>. The second edition will take place on\u00a0<strong>24th of April<\/strong>\u00a0and will include a round table with several personalities from the folk and the traditional music scene in Europe:\u00a0<\/span>\n<ul>\n<li><span style=\"font-family: 'open sans', 'helvetica neue', helvetica, arial, sans-serif;\">Alistair Anderson (English musician and educator),<\/span><\/li>\n<li><span style=\"font-family: 'open sans', 'helvetica neue', helvetica, arial, sans-serif;\">a delegate from FAMDT (France&#8217;s traditional music association),<\/span><\/li>\n<li><span style=\"font-family: 'open sans', 'helvetica neue', helvetica, arial, sans-serif;\">Svetlana Spajic (Serbian artist and disseminator, with whom I started to collaborate before the pandemic&#8230; and she was not proposed by me, but by Daina Zal\u0101ne, Latvian\u00a0member of the board of the EFN),<\/span><\/li>\n<li><span style=\"font-family: 'open sans', 'helvetica neue', helvetica, arial, sans-serif;\">Linda Dyrnes (director of FolkOrg, organization from Norway)<\/span><\/li>\n<li><span style=\"font-family: 'open sans', 'helvetica neue', helvetica, arial, sans-serif;\">and Janusz Prusinowski (Polish musician and director of the festival Mazurkas of the World).<\/span><\/li>\n<\/ul>\n<\/li>\n<li><span style=\"font-family: 'open sans', 'helvetica neue', helvetica, arial, sans-serif;\"><strong>Canadian Music Week:\u00a0<\/strong>Artist submissions for CMV virtual festival\u00a0<a href=\"https:\/\/cmw.net\/festival\/apply\/\" target=\"_blank\" rel=\"noopener noreferrer\">are now open<\/a>. Deadline: April 18th, at Midnight EST.<\/span><\/li>\n<li><span style=\"font-family: 'open sans', 'helvetica neue', helvetica, arial, sans-serif;\"><strong>WOMEX\u00a0<\/strong>has the call for proposals open until Friday 16th April.\u00a0<a href=\"http:\/\/www.womex-apply.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">This is the website<\/a>\u00a0for the application.<\/span><\/li>\n<\/ul>\n<div><span style=\"color: #000000; font-family: open sans, helvetica neue, helvetica, arial, sans-serif;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/mcusercontent.com\/993c677d53044839b1b39b2dc\/images\/898a3848-0bdc-47db-919c-72315821b028.jpg\" width=\"656\" height=\"250\" align=\"center\" data-file-id=\"5048478\" \/><\/span><\/div>\n<div><\/div>\n<div>\n<hr \/>\n<\/div>\n<h2><strong>WHO WE ARE AND SISTER PROJECTS<\/strong><strong>\u00a0<\/strong><\/h2>\n<p>Mapamundi M\u00fasica is an agency of management and booking.\u00a0<a href=\"http:\/\/www.mapamundimusica.com\/en\/\" target=\"_blank\" rel=\"noopener noreferrer\">Learn more here<\/a>. Check our proposals at\u00a0<a href=\"http:\/\/www.mapamundimusica.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">our website<\/a>.<\/p>\n<p>We also offer you our\u00a0<a href=\"http:\/\/www.mundofonias.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Mundofon\u00edas<\/a>\u00a0radio show, probably the leader about world music in Spanish language (on 50 stations in 18 countries). We produce\u00a0the\u00a0<a href=\"http:\/\/www.transglobalwmc.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Transglobal World Music Chart<\/a>\u00a0with our partner \u00c1ngel Romero from WorldMusicCentral.com.<\/p>\n<p>Feel free to request info if you wish. For further information about us,\u00a0<strong>get in touch by email, telephone (+34 676 30 28 82),\u00a0<a href=\"http:\/\/www.mapamundimusica.com\/en\/contacto\/\" target=\"_blank\" rel=\"noopener noreferrer\">our website<\/a>\u00a0or at\u00a0<a href=\"https:\/\/www.facebook.com\/mapamundimusica\/\" target=\"_blank\" rel=\"noopener noreferrer\">our Facebook<\/a>.\u00a0<\/strong><\/p>\n<table class=\"mcnButtonContentContainer\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td class=\"mcnButtonContent\" align=\"center\" valign=\"middle\"><a class=\"mcnButton \" title=\"Do you like our newsletter? Tell us! Forward it to your friends! To sign up, click HERE.\" href=\"http:\/\/www.mapamundimusica.com\/en\/contacto\/\" target=\"_blank\" rel=\"noopener noreferrer\">Do you like our newsletter? Tell us! Forward it to your friends! To sign up, click HERE.<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p style=\"text-align: center;\"><span style=\"font-family: open sans, helvetica neue, helvetica, arial, sans-serif;\"><strong>This newsletter is open to sponsorship. Feel free to ask for details.<\/strong><\/span><\/p>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Summary\u00a0? New clinical research: concert for 5000 attendants Second part of the conversation with Alexis Herrer\u00eda from Ah! World Music! Beyond a reaction of need. Interviews about\u00a0CULTURAS 360, with Alfredo Caxaj, and Global Toronto, with\u00a0Mercedes Caxaj Brief news\u00a0from the media, charts and sister projects Open calls\u00a0and professional events How are you? I hope well! After [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[],"class_list":["post-2674","post","type-post","status-publish","format-standard","hentry","category-newsletter"],"_links":{"self":[{"href":"https:\/\/www.mapamundimusica.com\/en\/wp-json\/wp\/v2\/posts\/2674","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mapamundimusica.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mapamundimusica.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mapamundimusica.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mapamundimusica.com\/en\/wp-json\/wp\/v2\/comments?post=2674"}],"version-history":[{"count":6,"href":"https:\/\/www.mapamundimusica.com\/en\/wp-json\/wp\/v2\/posts\/2674\/revisions"}],"predecessor-version":[{"id":2680,"href":"https:\/\/www.mapamundimusica.com\/en\/wp-json\/wp\/v2\/posts\/2674\/revisions\/2680"}],"wp:attachment":[{"href":"https:\/\/www.mapamundimusica.com\/en\/wp-json\/wp\/v2\/media?parent=2674"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mapamundimusica.com\/en\/wp-json\/wp\/v2\/categories?post=2674"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mapamundimusica.com\/en\/wp-json\/wp\/v2\/tags?post=2674"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}