{"id":2477,"date":"2020-10-20T13:04:26","date_gmt":"2020-10-20T11:04:26","guid":{"rendered":"http:\/\/www.mapamundimusica.com\/?p=2477"},"modified":"2020-10-20T13:37:37","modified_gmt":"2020-10-20T11:37:37","slug":"magazine-28-october20-mera-festival-world-music-lab-italy-a-success-story-and","status":"publish","type":"post","link":"https:\/\/www.mapamundimusica.com\/en\/newsletter\/magazine-28-october20-mera-festival-world-music-lab-italy-a-success-story-and\/","title":{"rendered":"Magazine #28 October&#8217;20 &#8211; Mera Festival, World Music Lab Italy, a success story and +"},"content":{"rendered":"<p><\/p>\n<table style=\"border-collapse: collapse; width: 100%; height: 238px;\">\n<tbody>\n<tr style=\"height: 238px;\">\n<td style=\"width: 100%; border-style: solid; border-color: #d90909; height: 238px;\">\n<p style=\"text-align: center;\"><span style=\"font-family: open sans, helvetica neue, helvetica, arial, sans-serif;\"><strong>Summary\u00a0<\/strong><\/span><span style=\"font-family: open sans, helvetica neue, helvetica, arial, sans-serif;\"><strong>?<\/strong><\/span><span style=\"color: #ffffff; font-family: open sans, helvetica neue, helvetica, arial, sans-serif;\">\u00a0<\/span><\/p>\n<ul>\n<li>Mini interviews with festival manager: Andr\u00e1s Bethlendi from\u00a0Mera World Music Festival\u00a0(continuing the series of interviews about challenges for festivals and about MOST Music participants)<\/li>\n<li>In deep with\u00a0World Music Lab Italy, by Eric E. van Monckhoven<\/li>\n<li>Transferring the\u00a0emotion\u00a0of the contact with the public to an\u00a0online environment: our experience of Conciertajo, by Vig\u00fcela + Mapamundi.\u00a0<em>&#8211; Don&#8217;t miss to read this, because I reveal bellow all we did and I am available for any questions &#8211;\u00a0<\/em><\/li>\n<li>News from the\u00a0charts\u00a0and sister projects<\/li>\n<li>What&#8217;s next?<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div>\n<p>How are you? Until not so many weeks ago I was planining to be in Budapest right now. You too? Instead, I am in my confined city, Alcorc\u00f3n. This is the week of Womex, a special moment in the year, after Fira Mediterr\u00e0nia. Very sad in these circumstances ?<\/p>\n<p>However, life goes on and, before paying attention to other colleagues&#8217; iniatives, in this edition I illustrate this editorial not with a portrait of me, but with a moment of the Conciertajo, the online live interactive event we made last Saturday with Vig\u00fcela for International Labour Organization. Click the picture to see the event. It has been a thrilling success that deserves to be explained in more detail \u270c\ufe0f.<strong>\u00a0I reveal it all for you more below.<\/strong><\/p>\n<\/div>\n<div><a href=\"https:\/\/www.youtube.com\/watch?v=PVOKgXXkAHU&amp;t=34s\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/mcusercontent.com\/993c677d53044839b1b39b2dc\/images\/84646f10-0548-46c5-9611-1e06d071f2f5.png\" width=\"570\" height=\"378\" align=\"center\" data-file-id=\"4875270\" \/><\/a><\/div>\n<div><\/div>\n<h5 style=\"text-align: center;\"><strong>Do you want to share any useful experience<\/strong>\u00a0you have had during this difficult time or another content relevant for our community of the global\u00a0music?<\/h5>\n<div>\n<div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright\" src=\"https:\/\/gallery.mailchimp.com\/993c677d53044839b1b39b2dc\/images\/ed76ef47-c18a-4b38-a584-e2b4eaaf9704.png\" width=\"80\" height=\"80\" align=\"left\" data-file-id=\"4480685\" \/>Contact me. And if you find this interesting, share it with your friends. You can read the previous issues<strong>\u00a0<a href=\"http:\/\/www.mapamundimusica.com\/en\/category\/newsletter\/\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a>.\u00a0<\/strong><\/p>\n<\/div>\n<p>Thanks for your attention and remember that during the reading you can listen to some great music by our artists collaborators &#8211;&gt;<\/p>\n<div>\n<p style=\"text-align: center;\"><strong>Araceli Tzigane |\u00a0info@mundimapa.com |\u00a0+34 676\u00a030 28 82\u00a0<\/strong><\/p>\n<p style=\"text-align: center;\"><strong>Subscription\u00a0<a href=\"http:\/\/www.mapamundimusica.com\/en\/contacto\/\" target=\"_blank\" rel=\"noopener noreferrer\">is available here<\/a>.<\/strong><\/p>\n<\/div>\n<\/div>\n<div>\n<table style=\"width: 100%;\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" align=\"left\">\n<tbody>\n<tr>\n<td class=\"mcnShareIconContent\" style=\"width: 9.08361%;\" align=\"center\" valign=\"middle\" width=\"24\"><a href=\"http:\/\/us13.forward-to-friend.com\/forward?u=993c677d53044839b1b39b2dc&amp;id=a76e23eb76&amp;e=[UNIQID]\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/cdn-images.mailchimp.com\/icons\/social-block-v2\/outline-dark-forwardtofriend-48.png\" alt=\"Forward to a friend right from here\" width=\"70\" height=\"71\" \/><\/a><\/td>\n<td class=\"mcnShareTextContent\" style=\"width: 90.8025%;\" align=\"left\" valign=\"middle\"><a href=\"http:\/\/us13.forward-to-friend.com\/forward?u=993c677d53044839b1b39b2dc&amp;id=a76e23eb76&amp;e=[UNIQID]\" target=\"\" rel=\"noopener noreferrer\">Forward to a friend right from here<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h3><span style=\"font-family: open sans, helvetica neue, helvetica, arial, sans-serif;\"><strong>CURRENT AND FUTURE CHALLENGES FOR FESTIVALS\u00a0<\/strong><\/span><\/h3>\n<div>This festival that is our focus today is also included in the\u00a0<a href=\"https:\/\/www.facebook.com\/MostMusicEu\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>project MOST<\/strong><\/a>, about which I talked in a\u00a0<a href=\"http:\/\/www.mapamundimusica.com\/en\/newsletter\/23-may-2020-surveys-for-data-gathering-most-project-for-balkan-music-mini-interviews-and-much-more\/\" target=\"_blank\" rel=\"noopener noreferrer\">previous issue<\/a>. Other interviews with festivals involved in this project are: <a href=\"https:\/\/mostmusic.eu\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright\" src=\"https:\/\/mcusercontent.com\/993c677d53044839b1b39b2dc\/images\/0184ba69-845f-4608-89fb-b4aa7f616a18.png\" width=\"159\" height=\"159\" align=\"right\" data-file-id=\"4875262\" \/><\/a><\/div>\n<ul>\n<li>Zlatan\u00a0Jaganjac from\u00a0<span style=\"text-decoration: underline;\"><a href=\"http:\/\/www.mapamundimusica.com\/en\/newsletter\/23-may-2020-surveys-for-data-gathering-most-project-for-balkan-music-mini-interviews-and-much-more\/\" target=\"_blank\" rel=\"noopener noreferrer\">Ritam Mediterana<\/a><\/span><\/li>\n<li>Dragos Rusu from\u00a0<span style=\"text-decoration: underline;\"><a href=\"http:\/\/www.mapamundimusica.com\/en\/newsletter\/english-magazine-24-june-2020-life-returns-mini-interviews-joint-ventures-and-more\/\" target=\"_blank\" rel=\"noopener noreferrer\">Outernational Days<\/a><\/span><\/li>\n<li>Mirca\u00a0Redzepagic from\u00a0<span style=\"text-decoration: underline;\"><a href=\"http:\/\/www.mapamundimusica.com\/en\/newsletter\/english-magazine-24-june-2020-life-returns-mini-interviews-joint-ventures-and-more\/\" target=\"_blank\" rel=\"noopener noreferrer\">Zeman<\/a><\/span><\/li>\n<li>Davide Mancini from\u00a0<span style=\"text-decoration: underline;\"><a href=\"http:\/\/www.mapamundimusica.com\/en\/newsletter\/english-magazine-24-june-2020-life-returns-mini-interviews-joint-ventures-and-more\/\" target=\"_blank\" rel=\"noopener noreferrer\">Musicastrada<\/a><\/span><\/li>\n<li>B\u00e9la Pap from\u00a0<span style=\"text-decoration: underline;\"><a href=\"http:\/\/www.mapamundimusica.com\/en\/newsletter\/english-magazine-25-july-2020-2-years-interviews-news-and-rebirths\/\" target=\"_blank\" rel=\"noopener noreferrer\">Heritage World Music Festival<\/a><\/span><\/li>\n<li>Agnieszka\u00a0Matecka from\u00a0<span style=\"text-decoration: underline;\"><a href=\"http:\/\/www.mapamundimusica.com\/en\/newsletter\/english-magazine-august20-babel-music-xp-mikolajki-folkowe-a-life-that-deserves-a-movie\/\" target=\"_blank\" rel=\"noopener noreferrer\">Miko\u0142ajki Folkowe<\/a><\/span><\/li>\n<\/ul>\n<div>And from before, they were also interviews these directors of festivals also included in MOST:<\/div>\n<ul>\n<li>Bojan Djordjevic from\u00a0<span style=\"text-decoration: underline;\"><a href=\"http:\/\/www.mapamundimusica.com\/en\/newsletter\/newsletteroctober19\/\" target=\"_blank\" rel=\"noopener noreferrer\">Todo Mundo<\/a><\/span><\/li>\n<li>Jordi Fosas from\u00a0<span style=\"text-decoration: underline;\"><a href=\"http:\/\/www.mapamundimusica.com\/en\/newsletter\/9-march-2019\/\" target=\"_blank\" rel=\"noopener noreferrer\">Fira Mediterr\u00e0nea\u00a0<\/a><\/span><\/li>\n<\/ul>\n<h4 style=\"text-align: center;\"><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft\" src=\"https:\/\/mcusercontent.com\/993c677d53044839b1b39b2dc\/images\/2f778fd4-651f-4ab8-b631-f3109ab1fc2a.jpg\" width=\"150\" height=\"150\" align=\"left\" data-file-id=\"4873394\" \/><\/strong><\/h4>\n<hr \/>\n<h4 style=\"text-align: center;\"><strong>MINI INTERVIEW WITH ANDR\u00c1S BETHLENDI FROM THE\u00a0<a href=\"http:\/\/www.meraworldmusic.com\/en\/\" target=\"_blank\" rel=\"noopener noreferrer\">MERA WORLD MUSIC FESTIVAL<\/a>\u00a0(<a href=\"https:\/\/www.google.com\/maps\/place\/Mera+407057,+Ruman%C3%ADa\/@46.8131659,23.4309744,14z\/data=!3m1!4b1!4m5!3m4!1s0x474905c942429583:0x22d275a9410caabb!8m2!3d46.815521!4d23.4521424\" target=\"_blank\" rel=\"noopener noreferrer\">MERA<\/a>, ROMANIA)\u00a0<\/strong><\/h4>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignright\" src=\"https:\/\/mcusercontent.com\/993c677d53044839b1b39b2dc\/images\/bad39f47-a694-4d4f-8e28-9e3c4aafbeb8.png\" width=\"220\" height=\"325\" align=\"right\" data-file-id=\"4873262\" \/><\/strong><\/p>\n<hr \/>\n<p><strong>You&#8217;ll see below an aerial image of the location of Mera World Music Festival, in the Romanian location of Mera, very near to the airport of Cluj-Napoja. I think that picture includes around 1\/4 of the village. It is a very little village that you can visit right now in\u00a0<a href=\"https:\/\/www.google.com\/maps\/@46.8225291,23.4496319,3a,75y,273.33h,87.5t\/data=!3m9!1e1!3m7!1saOpfsYt-H2YJ9IHr825R2A!2e0!7i13312!8i6656!9m2!1b1!2i21\" target=\"_blank\" rel=\"noopener noreferrer\">Google Maps street view<\/a>\u00a0?. I am writting this words from a confined city, at least until next Friday. I have never been there in the flesh and I think it is really appealing, a festival that has a global focus and that, at the same time, enhances the value of the local culture, which music is distinctive and captivating.<\/strong><\/p>\n<p>As the world overcomes this situation, let&#8217;s talk to Andr\u00e1s about their festival, how it has been affected, and let&#8217;s wish they will be able to make a full edition in 2021.<\/p>\n<p><strong>Mapamundi M\u00fasica &#8211; What do you search for in an artist when you program?<\/strong><\/p>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft\" src=\"https:\/\/mcusercontent.com\/993c677d53044839b1b39b2dc\/images\/170626b4-0b23-49dd-abcf-fecab225bbb6.jpg\" width=\"250\" height=\"250\" align=\"left\" data-file-id=\"4873386\" \/><\/strong><strong>Andr\u00e1s Bethlendi &#8211;\u00a0<\/strong>\u00a0M\u00e9ra World Music Festival is an international world music festival with an acknowledged focus on local music. Therefore, on one hand, we are looking for local artists who can play the traditional music from Transylvania or Romania, on the other hand, we are looking for artists from abroad who can play authentic folk music or music inspired from their local musical traditions.<\/p>\n<p><strong>MM &#8211; Which are the global objectives of your festival?<\/strong><br \/>\n<strong>AB &#8211;\u00a0<\/strong>We have multiple universal objectives. On the international level, we try to show the rich folk culture of M\u00e9ra and the region of Kalotaszeg\/\u021aara C\u0103latei to the world. Therefore on this level, we are the global promoters of this region. On a local level, we believe that through our project we can empower the local culture, and we can form the taste of the youngest generation to the benefit of the local community and culture.<\/p>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignright\" src=\"https:\/\/mcusercontent.com\/993c677d53044839b1b39b2dc\/images\/6accee0b-14d2-4d93-bf6e-02008e43aa15.jpg\" width=\"250\" height=\"250\" align=\"right\" data-file-id=\"4873390\" \/><\/strong><strong>MM &#8211; What are the most complicated or difficult issues to deal with in your festival?<\/strong><br \/>\n<strong>AB &#8211;<\/strong>\u00a0We are a small festival with a tiny budget, so it is challenging to find those international artists, who are so much attracted by the magic of our barn stage, that decide to participate in our festival despite the modest fee what we can offer.<\/p>\n<p><strong>MM &#8211; Which are currently the main challenges for this kind of cultural proposals like yours?<\/strong><br \/>\n<strong>AB &#8211;<\/strong>\u00a0COVID-19 has changed the rules by which cultural management works nowadays. The biggest challenge is to recalibrate our project in a way which makes possible to organise the next edition.<\/p>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft\" src=\"https:\/\/mcusercontent.com\/993c677d53044839b1b39b2dc\/images\/451d9727-5069-47f6-921c-01dcfdbb41f9.jpg\" width=\"250\" height=\"250\" data-file-id=\"4873406\" \/><\/strong><strong>MM &#8211; In one sentence, summarize the reason\/s to go to your festival.<\/strong><br \/>\n<strong>AB &#8211;<\/strong>\u00a0In M\u00e9ra World Music while you can get engaged to the local culture of Transylvania in its most pure form, you will also have the opportunity to dance to Latin-American or African beats.<\/p>\n<p><strong>MM &#8211; What has happened with Mera 2020 in the current situation of the pandemic?<\/strong><br \/>\n<strong>AB &#8211;<\/strong>\u00a0Because of the global pandemic, the Festival couldn\u2019t be organised in August as we wished originally. Though, in September we organised a lite edition of it, called M\u00e9ra World Music LITE, with 100 participants per day.<\/p>\n<p>Credits:<\/p>\n<ul>\n<li>The portrait of Andr\u00e1s is one of his facebook profiles, credited to Bethlendi Tam\u00e1s<\/li>\n<li>The logo is from their facebook site<\/li>\n<li>The other pictures are from the website of the festival<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\"><strong>Do you have a world music festival and you want to be included in our mini interviews? Contact us.<\/strong><\/p>\n<hr \/>\n<h3><span style=\"font-family: 'open sans', 'helvetica neue', helvetica, arial, sans-serif;\"><strong>ABOUT\u00a0<a href=\"https:\/\/worldmusiclabitaly.wordpress.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">WORLD MUSIC LAB ITALY<\/a>, IN DEEP WITH ERIC E.\u00a0VAN MONCKHOVEN (<a href=\"https:\/\/www.music4you.nu\/\" target=\"_blank\" rel=\"noopener noreferrer\">MUSIC4YOU<\/a>)<\/strong><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright\" src=\"https:\/\/mcusercontent.com\/993c677d53044839b1b39b2dc\/images\/cca7fb33-07a0-4781-8bc0-386723ad8b8a.jpg\" width=\"220\" height=\"306\" data-file-id=\"4873266\" \/><\/p>\n<p><strong style=\"font-family: 'open sans', 'helvetica neue', helvetica, arial, sans-serif;\">Eric is a Belgian settled in Sicily, founder of the agency <a href=\"https:\/\/www.music4you.nu\/\" target=\"_blank\" rel=\"noopener noreferrer\">Music4you<\/a>.\u00a0He is one of the regulars at Womex and other events, so you might have met him.<\/strong><\/p>\n<div>\n<p>The last time we met was in Brussels at the meeting of the European Folk Network, last November. He is the kind of profile with whom I can feel more or less identified: an independent agent working from a country of the South of Europe facing many difficulties and surpassing them with courage.<\/p>\n<p>He contacted me in July with the idea of translating some of the content from Mapamundi M\u00fasica&#8217;s monthly newsletter into the Italian in his new initative: World Music Lab Italy. I welcomed the idea with open arms and the first one has been the interview with Olivier Rey from Babel Music XP, that you can read\u00a0<a href=\"http:\/\/www.mapamundimusica.com\/en\/newsletter\/english-magazine-august20-babel-music-xp-mikolajki-folkowe-a-life-that-deserves-a-movie\/\" target=\"_blank\" rel=\"noopener noreferrer\">here in English<\/a>\u00a0and now also\u00a0<a href=\"https:\/\/worldmusiclabitaly.wordpress.com\/2020\/10\/13\/babel-music-xp-2021-intervista-al-coordinatore\/\" target=\"_blank\" rel=\"noopener noreferrer\">here in Italian<\/a>.<\/p>\n<p>I am very happy that Eric wanted to share this content to make it easier for the Italian community of world music. And I though his World Music Lab\u00a0Italy deserves more attention too. So find here below a little interview about it.<\/p>\n<\/div>\n<div><strong>Mapamundi M\u00fasica &#8211;\u00a0What is WorldMusicLab?<\/strong><br \/>\n<strong>Eric Van Monckhoven<\/strong>\u00a0&#8211; World Music Lab is a combination of two concepts: World Music &amp; Business Lab. Many artists, including those involved with world music (world, folk, roots, trad, ethnic, etc.), do not see their activity as a business. They don&#8217;t easily understand that accepting to become an entrepreneur or making a living with their music shall not automatically transform them into greedy capitalists. Very few artists make a living being only \u201ccreators\u201d.<\/div>\n<div>If you\u2019re not sponsored by someone or some institution, you need to access the market, distribute your products and services and sell them to be able to pay your bill at the end of the months. This is an integral part of today\u2019s musician job. You can always dream that a label or an agent shall make the work for you, but this will not happen easily, unless you already have some reputation. And when it happens, if you don\u2019t know anything about contracts, sales, production, etc. you might go the wrong way.<\/div>\n<div><\/div>\n<div><span style=\"color: #ffffff;\">.<\/span><\/div>\n<h5 style=\"text-align: center;\"><em><strong>&#8220;Many artists, including those involved with world music, do not see their activity as a business.&#8221;<\/strong><\/em><\/h5>\n<div>\n<p><a href=\"https:\/\/worldmusiclabitaly.wordpress.com\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft\" src=\"https:\/\/mcusercontent.com\/993c677d53044839b1b39b2dc\/images\/4c57cd23-cc02-4886-afd9-8f4798a912ee.png\" width=\"200\" height=\"200\" align=\"left\" data-file-id=\"4873318\" \/><\/a>The main idea behind World Music Lab is to help artists become their own bosses, get acquainted with the business side of their activity and be able to create a blueprint that works for them. For us this means \u201ceducation and training\u201d.World Music Lab is still a very small baby. We have to assess the artists&#8217; needs, and also test and validate the idea and concept. It all starts with Italy because I&#8217;m based in Sicily.<\/p>\n<p><strong>Mapamundi M\u00fasica &#8211;\u00a0\u00a0Why did it start?<\/strong><br \/>\n<strong>EVM &#8211;\u00a0<\/strong>It started during the covid-19 crisis. In March, I was in lockdown and I saw that I could not go anywhere with my activity as a booking agent. I had to look into a new direction that was not too far from what I&#8217;m doing as an agent. By experience, I know that artists do not get proper training in \u201cmusician business\u201d. Most of the time, they have good artistic proposals (not always), but they don&#8217;t know how to market and sell them. In the end, much of my job has to do with coaching the artists with whom I\u2019m collaborating, give them a blueprint to develop their career, and help them get to the next level.<\/p>\n<p>In Italy, very little is done in such a direction. Of course, I might be wrong because I&#8217;m not involved that much with the music sector in Italy. But it looks to me that music schools do not train artists in the music business. There are some master courses at the university level, etc. but the approach is very academic and it\u2019s not for everyone. I\u2019ve always been interested in capacity building and action-learning. Action-learning tackles problems through a process of first asking questions to clarify the exact nature of the problem, reflecting and identifying possible solutions, and only then taking action.<\/p>\n<\/div>\n<h5 style=\"text-align: center;\"><em><strong>&#8220;Much of my job has to do with coaching the artists with whom I\u2019m collaborating, give them a blueprint to develop their career, and help them get to the next level<\/strong><\/em><em><strong>.&#8221;<\/strong><\/em><\/h5>\n<div>\n<p>Italy is a big country and there is no true effort to support music creators at large. Some music genres are supported, but when it comes to world music, much is left to the artists themselves and the private initiative. Nothing to compare with what happens in France or Scandinavia, to say something.The year 2017 saw the birth of\u00a0<a href=\"https:\/\/www.italianworldbeat.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Italian World Beat<\/a>\u00a0(IWB), a new brand and platform to promote the Italian world music sector, in particular at regional and international events like Babel Med Music, Womex, Visa for Music, etc. The idea came from two music professionals who put their own money, contacts, and experience in the project to bring under one roof artists, festivals, venues, labels, etc. representative of the sector. The result was amazing and highly welcome by the international world music community.<\/p>\n<p>However, much work still needs to be done in Italy to strengthen the sector, especially at the &#8220;grassroots&#8221; level with the artists. World Music Lab-Italy can be seen as a startup project of IWB, even if we have not formalized it yet because of the situation of emergency imposed by the novel coronavirus. But we shall meet soon and see what steps can be taken together to put the project forward.<\/p>\n<p><strong>Mapamundi M\u00fasica &#8211;\u00a0\u00a0What are the services that you offer?<\/strong><br \/>\n<strong>EVM &#8211;\u00a0<\/strong>At this pre-startup stage, we are offering a basic information service through our\u00a0<a href=\"https:\/\/worldmusiclabitaly.wordpress.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">blog\/website<\/a>\u00a0(beta version) and\u00a0<a href=\"https:\/\/www.facebook.com\/worldmusiclabitaly\" target=\"_blank\" rel=\"noopener noreferrer\">facebook page<\/a>. We also have a monthly newsletter and we have published\u00a0<strong>two mini-guides<\/strong>: the first one deals with the\u00a0<strong>use of VirtualWomex<\/strong>\u00a0and the second one is introducing the artists to the\u00a0<strong>European showcase festivals<\/strong>, which are good places to market themselves, grow their list of contacts, etc. All the information is available in Italian because the use of English is a real barrier for many Italians.<\/p>\n<p><strong>Mapamundi M\u00fasica &#8211;\u00a0\u00a0What are the future plans?<\/strong><br \/>\n<strong>EVM &#8211;\u00a0<\/strong>We hope to\u00a0<strong>become a training provider for world music artists<\/strong>\u00a0(both online and offline), with a specific focus on business and digital education, and internationalization (music export). This of course does not mean that we\u2019ll need to create all the courses and learning paths ourselves. We\u2019ll have to build working partnerships with various stakeholders. There are already a lot of valid contents available on the internet produced by artists and professionals on how musicians can run their own business and benefit from various income streams. Here again, the main issue is the language. Most of what is available is in English.<\/p>\n<\/div>\n<h5 style=\"text-align: center;\"><strong><em>&#8220;We\u2019ll have to build working partnerships with various stakeholders.&#8221;<\/em><\/strong><\/h5>\n<div>\n<p>But without looking so far, our future plan is to run some workshops in various Italian cities to discuss the project with the potential beneficiaries, scout their needs, collect their ideas, and check their interest. We had planned to run such workshops earlier this year but the covid crisis has forced us to slow down our enthusiasm. And while many things can be done online, I believe strongly in face-to-face meetings.<\/p>\n<p>We are also working on a\u00a0<strong>short introductory course<\/strong> that shall explore some important issues: how the music industry is changing in the digital age? What does that mean for independent artists? How to build a personal brand? How to find a niche and grow a fanbase?\u00a0Based on the participation in the introductory course, artists could choose to enter a kind of startup acceleration program or more conventional blended education programs on specific topic (music marketing &amp; promotion, production, etc.).<\/p>\n<\/div>\n<div dir=\"rtl\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/mcusercontent.com\/993c677d53044839b1b39b2dc\/images\/02508040-fe5b-4e3b-85c4-23857c5c1663.jpg\" width=\"667\" height=\"286\" align=\"center\" data-file-id=\"4873330\" \/><\/div>\n<p><span style=\"color: #ffffff;\">.<\/span><\/p>\n<p><span style=\"font-size: 11pt;\"><strong>Mapamundi M\u00fasica &#8211;\u00a0\u00a0Who are you and what else do you do (related to music)?<\/strong><\/span><br \/>\n<span style=\"font-size: 11pt;\"><strong>EVM &#8211;\u00a0<\/strong>I\u2019m originally from Belgium but I feel to be a citizen of the world. For almost 40 years I have helped local communities, social enterprises, non-profit organizations all over the world as an eco-social consultant and grant writer.<\/span><\/p>\n<p><span style=\"font-size: 11pt;\">Besides that, I have always had a strong passion for music. But I\u2019m not a musician. In every country I visited &#8211; in Africa, the Mediterranean, Finland, Canada, Brazil, Indonesia &#8211; I\u2019ve been impressed by the diversity and richness of local cultural and musical traditions. I decided to bring my own contribution and started\u00a0<a href=\"https:\/\/www.music4you.nu\/\" target=\"_blank\" rel=\"noopener noreferrer\">Music4You<\/a>\u00a0to promote some artists with whom I have a special feeling and affinity and find them gig opportunities. My motto is &#8220;Live Music with Roots&#8221;. Of course, this was before Covid-19.<\/span><\/p>\n<p><span style=\"font-size: 11pt;\">Credits:<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 11pt;\">Portrait of Eric, provided by him<\/span><\/li>\n<li><span style=\"font-size: 11pt;\">World Music Lab Italy logo, from the site at Facebook<\/span><\/li>\n<li><span style=\"font-size: 11pt;\">Banner from the Facebook cover of Musci4you<\/span><\/li>\n<\/ul>\n<table style=\"width: 100%;\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" align=\"left\">\n<tbody>\n<tr>\n<td class=\"mcnShareIconContent\" style=\"width: 7.73869%;\" align=\"center\" valign=\"middle\" width=\"24\"><a href=\"http:\/\/us13.forward-to-friend.com\/forward?u=993c677d53044839b1b39b2dc&amp;id=a76e23eb76&amp;e=[UNIQID]\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/cdn-images.mailchimp.com\/icons\/social-block-v2\/outline-dark-forwardtofriend-48.png\" alt=\"Forward to a friend right from here\" width=\"54\" height=\"54\" \/><\/a><\/td>\n<td class=\"mcnShareTextContent\" style=\"width: 92.1608%;\" align=\"left\" valign=\"middle\"><a href=\"http:\/\/us13.forward-to-friend.com\/forward?u=993c677d53044839b1b39b2dc&amp;id=a76e23eb76&amp;e=[UNIQID]\" target=\"\" rel=\"noopener noreferrer\">Forward to a friend right from here<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><span style=\"font-family: 'open sans', 'helvetica neue', helvetica, arial, sans-serif;\"><strong>TRANSFERRING THE EMOTION OF THE CONTACT WITH THE PUBLIC TO AN ONLINE ENVIRONMENT: <\/strong><\/span><span style=\"font-family: 'open sans', 'helvetica neue', helvetica, arial, sans-serif;\"><strong>OUR EXPERIENCE OF CONCIERTAJO, BY\u00a0<a href=\"http:\/\/www.viguela.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">VIG\u00dcELA<\/a>\u00a0+ MAPAMUNDI<\/strong><\/span><\/h3>\n<p><span style=\"font-family: 'open sans', 'helvetica neue', helvetica, arial, sans-serif;\"><a href=\"http:\/\/www.mapamundimusica.com\/en\/newsletter\/magazine-27-september20-brave-answers-to-our-common-challenge-by-amp-concerts-sori-festival-charts-time-and\/\" target=\"_blank\" rel=\"noopener noreferrer\">In the previous edition<\/a>\u00a0I talked about our plan for this online event, Conciertajo.com. It has been part of LaborArte festival, by the Spanish office of the International Labour Organization (ILO).\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright\" src=\"https:\/\/mcusercontent.com\/993c677d53044839b1b39b2dc\/images\/cc740d34-c72d-4c17-8520-8826a93d19fc.png\" width=\"320\" height=\"178\" align=\"right\" data-file-id=\"4875314\" \/><span style=\"font-family: 'open sans', 'helvetica neue', helvetica, arial, sans-serif;\">It took place the last Saturday and I think it was a success in various aspects. The main one is that\u00a0<strong>we got to transfer the emotion of the direct contact with the public<\/strong>, to an online environment. How did we get that? There are several features that allowed us to get that:<\/span><\/p>\n<ul>\n<li><strong>For one month we developed the engagement of the public<\/strong>. We provided them several ways for the participation in the creation of the lyrics. We have been\u00a0publishing special videos done with lyrics that were sent by the followers or that have been created about the topics that are relevant for them (confinement, health workers, masks, the situation of the cultural workers, the shocking news about our crown&#8230;). Check the videos\u00a0<a href=\"https:\/\/www.conciertajo.com\/noticias\/los-videos-que-hemos-ido-produciendo\/\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a>.<\/li>\n<li><img loading=\"lazy\" decoding=\"async\" class=\"alignright\" src=\"https:\/\/mcusercontent.com\/993c677d53044839b1b39b2dc\/images\/331be4a4-8688-495b-b2c3-54ee6ca6a280.png\" width=\"320\" height=\"209\" data-file-id=\"4875414\" \/>We made a\u00a0<strong>contest of stories<\/strong>. The one that won is a portrait of Andr\u00e9s Jos\u00e9,\u00a0a Colombian immigrant in Valencia, who ends up working as a delivery man on a bicycle to support his family (parents and two younger sisters). The first day he works on that, his little sister is very happy because he\u00a0comes back home very early: his bicycle has been stolen. Juan Antonio Torres made it in shape of a\u00a0<em>romance\u00a0<\/em>with the zambomba.\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=PVOKgXXkAHU&amp;feature=youtu.be&amp;t=3789\" target=\"_blank\" rel=\"noopener noreferrer\">Check it here<\/a>.<\/li>\n<li>Some more videos were\u00a0<strong>made for media friends<\/strong>, like\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=LdbdCa_iESg\" target=\"_blank\" rel=\"noopener noreferrer\">WorldMusicCentral<\/a>\u00a0and\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=_ASGyLdzW5U\" target=\"_blank\" rel=\"noopener noreferrer\">Mundofon\u00edas<\/a>.<\/li>\n<li>During the event I was presenting, explaining the band the requests and comments from the chat and\u00a0<strong>chatting with the public<\/strong>.<\/li>\n<li><img loading=\"lazy\" decoding=\"async\" class=\"alignright\" src=\"https:\/\/mcusercontent.com\/993c677d53044839b1b39b2dc\/images\/1b73ad4d-1193-4365-a646-f09d500bc847.png\" width=\"320\" height=\"209\" data-file-id=\"4875422\" \/>Of the repertoire for an event of two hours\u00a0<strong>it was prefixed only the 4 first pieces and the very last one<\/strong>. Between that, that band sang about the topics that the public was asking, using the traditional styles (jota, several variants of\u00a0fandango, seguidilla, son). For this, we prepared more than 100 new couplets organiced in the main topics of our nowadays and of the field of world of ILO. And the band decided the specific style to apply to those lyrics in that very moment.<\/li>\n<li>All this was accompained by a campaign of advertisements in Youtube, Facebook, TikTok and Spotify.<\/li>\n<li>The technical part was very professional, the responsible of video was Jaime Massieu and the sound engineer was Toni Quintana. The location is so nice that it looks like a ethnography museum but it is not: it was Juan Antonio Torres&#8217; house in El Carpio de Tajo.<\/li>\n<\/ul>\n<hr \/>\n<h3><strong>NEWS FROM THE\u00a0CHARTS AND SISTER PROJECTS<\/strong><\/h3>\n<p><span style=\"font-size: 11pt;\">Some brief news from some of the world music charts:<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 11pt;\"><strong>Transglobal World Music Chart turns 5 years old!\u00a0<\/strong>Happy birthday to my partners, founders and administrators, Juan Antonio V\u00e1zquez and \u00c1ngel Romero! And thanks and congratulations to all the panelists! We are 59 people, quite diverse, I think. Nevertheless we have the objective of increasing that diversity, specially from the regions that are still underrepresented.<\/span><\/li>\n<li><span style=\"font-family: 'open sans', 'helvetica neue', helvetica, arial, sans-serif; font-size: 11pt;\"><strong>A big change is announced from World Music Charts Europe.\u00a0<\/strong>After so many years of work, Johannes Theurer\u00a0passes the baton to\u00a0Milan Tesa\u0159, music director in Radio Proglas, from Brno, in Czech Republic. Congratulations, Milan!\u00a0<\/span><\/li>\n<li><span style=\"font-family: 'open sans', 'helvetica neue', helvetica, arial, sans-serif; font-size: 11pt;\"><strong>Balkan World Music Chart is now in Facebook<\/strong>. Visit the site\u00a0<a href=\"https:\/\/www.facebook.com\/balkanworldmusicchart\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a>.<\/span><\/li>\n<\/ul>\n<div><span style=\"font-family: 'open sans', 'helvetica neue', helvetica, arial, sans-serif; font-size: 11pt;\">About\u00a0<a href=\"http:\/\/www.mundofonias.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Mundofon\u00edas<\/a>,\u00a0our monthly favourites are the last albums by Sandeep Das &amp; The Hum Ensemble, Dembo Konte &amp; Kausu Kuyateh and Yukihiro Atsumi. For some weeks now the radio show is been broadcasted in Radio Universidade de Coimbra, in Portugal. It is a big joy to reach more friends in my beloved Portugal.\u00a0<\/span><\/div>\n<hr \/>\n<h3><strong>WHAT&#8217;S NEXT?<\/strong><\/h3>\n<p><span style=\"font-family: 'open sans', 'helvetica neue', helvetica, arial, sans-serif; font-size: 11pt;\">Yes, this is the week of Womex so you are more than aware. More dates to write down:<\/span><\/p>\n<ul>\n<li><span style=\"font-family: 'open sans', 'helvetica neue', helvetica, arial, sans-serif; font-size: 11pt;\">On 5th November I will participate in\u00a0<strong>Noam Vazana<\/strong>&#8216;s proyect of interviews in the frame of her\u00a0<a href=\"https:\/\/www.facebook.com\/whydiymusic\" target=\"_blank\" rel=\"noopener noreferrer\">Why DIY<\/a>\u00a0initiative. I am proud for being considered interesting\u00a0enough\u00a0to be in this list of interviewed that includes, between many others, Davide Mancini (check also my interview with him about the festival Musicastrada,\u00a0<a href=\"http:\/\/www.mapamundimusica.com\/en\/newsletter\/23-may-2020-surveys-for-data-gathering-most-project-for-balkan-music-mini-interviews-and-much-more\/\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a>), Minna Huuskonen, Martyna Markowska or Bal\u00e1zs Weyer.<\/span><\/li>\n<li><span style=\"font-family: 'open sans', 'helvetica neue', helvetica, arial, sans-serif; font-size: 11pt;\"><a href=\"https:\/\/mundialmontreal.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Mundial Montreal<\/a>\u00a0will host a special edition, online too, on November 23-24. It will be the 10th edition of this meeting \/ festival.\u00a0\u00a0<\/span><\/li>\n<li><span style=\"font-family: 'open sans', 'helvetica neue', helvetica, arial, sans-serif; font-size: 11pt;\"><a href=\"https:\/\/babelmusicxp.com\/en\/\" target=\"_blank\" rel=\"noopener noreferrer\">Before Babel Music XP<\/a>. The previous online event, wishing that the Babel Music XP in flesh will be possible in March 2021, will take place on November 26-27. Remember that there is an interview with Olivier Rey from Babel Music XP,\u00a0<a href=\"http:\/\/www.mapamundimusica.com\/en\/newsletter\/english-magazine-august20-babel-music-xp-mikolajki-folkowe-a-life-that-deserves-a-movie\/\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a>.<\/span><\/li>\n<\/ul>\n<table style=\"width: 100%;\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" align=\"left\">\n<tbody>\n<tr>\n<td class=\"mcnShareIconContent\" style=\"width: 9.50137%;\" align=\"center\" valign=\"middle\" width=\"24\"><a href=\"http:\/\/us13.forward-to-friend.com\/forward?u=993c677d53044839b1b39b2dc&amp;id=a76e23eb76&amp;e=[UNIQID]\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/cdn-images.mailchimp.com\/icons\/social-block-v2\/outline-dark-forwardtofriend-48.png\" alt=\"Forward to a friend right from here\" width=\"73\" height=\"73\" \/><\/a><\/td>\n<td class=\"mcnShareTextContent\" style=\"width: 90.3395%;\" align=\"left\" valign=\"middle\"><a href=\"http:\/\/us13.forward-to-friend.com\/forward?u=993c677d53044839b1b39b2dc&amp;id=a76e23eb76&amp;e=[UNIQID]\" target=\"\" rel=\"noopener noreferrer\">Forward to a friend right from here<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><strong>WHO WE ARE AND SISTER PROJECTS<\/strong><strong>\u00a0<\/strong><\/h3>\n<p>Mapamundi M\u00fasica is an agency of management and booking.\u00a0<a href=\"http:\/\/www.mapamundimusica.com\/en\/\" target=\"_blank\" rel=\"noopener noreferrer\">Learn more here<\/a>. Check our proposals at\u00a0<a href=\"http:\/\/www.mapamundimusica.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">our website<\/a>.<\/p>\n<p>We also offer you our\u00a0<a href=\"http:\/\/www.mundofonias.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Mundofon\u00edas<\/a>\u00a0radio show, probably the leader about world music in Spanish language (on 49 stations in 18 countries). We produce\u00a0the\u00a0<a href=\"http:\/\/www.transglobalwmc.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Transglobal World Music Chart<\/a>\u00a0with our partner \u00c1ngel Romero from WorldMusicCentral.com. And we lead also the\u00a0<a href=\"http:\/\/www.asociaciondifusionestilos.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Asociaci\u00f3n para la Difusi\u00f3n de los Estilos<\/a>.<\/p>\n<p>Feel free to request info if you wish. For further information about us,\u00a0<strong>get in touch by email, telephone (+34 676 30 28 82),\u00a0<a href=\"http:\/\/www.mapamundimusica.com\/en\/contacto\/\" target=\"_blank\" rel=\"noopener noreferrer\">our website<\/a>\u00a0or at\u00a0<a href=\"https:\/\/www.facebook.com\/mapamundimusica\/\" target=\"_blank\" rel=\"noopener noreferrer\">our Facebook<\/a>.\u00a0<\/strong><\/p>\n<p style=\"text-align: center;\"><a class=\"mcnButton \" title=\"Do you like our newsletter? Tell us! Forward it to your friends! To sign up, click HERE.\" href=\"http:\/\/www.mapamundimusica.com\/en\/contacto\/\" target=\"_blank\" rel=\"noopener noreferrer\">Do you like our newsletter? Tell us! Forward it to your friends! To sign up, click HERE.<\/a><\/p>\n<p style=\"text-align: center;\"><span style=\"font-family: open sans, helvetica neue, helvetica, arial, sans-serif;\"><strong>This newsletter is open to sponsorship. Feel free to ask for details.<\/strong><\/span><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Summary\u00a0?\u00a0 Mini interviews with festival manager: Andr\u00e1s Bethlendi from\u00a0Mera World Music Festival\u00a0(continuing the series of interviews about challenges for festivals and about MOST Music participants) In deep with\u00a0World Music Lab Italy, by Eric E. van Monckhoven Transferring the\u00a0emotion\u00a0of the contact with the public to an\u00a0online environment: our experience of Conciertajo, by Vig\u00fcela + Mapamundi.\u00a0&#8211; Don&#8217;t [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[316,318,313,292,319,312,315,317,96,99,95,314,311],"class_list":["post-2477","post","type-post","status-publish","format-standard","hentry","category-newsletter","tag-araceli-tzigane","tag-balkan-world-music-chart","tag-bethlendi-andras","tag-conciertajo","tag-eric-van-monckhoven","tag-mera-world-music-festival","tag-milan-tesar","tag-most-music-balkan","tag-transglobal-world-music-chart","tag-viguela","tag-womex","tag-world-music-charts-europe","tag-world-music-lab-italy"],"_links":{"self":[{"href":"https:\/\/www.mapamundimusica.com\/en\/wp-json\/wp\/v2\/posts\/2477","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mapamundimusica.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mapamundimusica.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mapamundimusica.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mapamundimusica.com\/en\/wp-json\/wp\/v2\/comments?post=2477"}],"version-history":[{"count":17,"href":"https:\/\/www.mapamundimusica.com\/en\/wp-json\/wp\/v2\/posts\/2477\/revisions"}],"predecessor-version":[{"id":2494,"href":"https:\/\/www.mapamundimusica.com\/en\/wp-json\/wp\/v2\/posts\/2477\/revisions\/2494"}],"wp:attachment":[{"href":"https:\/\/www.mapamundimusica.com\/en\/wp-json\/wp\/v2\/media?parent=2477"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mapamundimusica.com\/en\/wp-json\/wp\/v2\/categories?post=2477"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mapamundimusica.com\/en\/wp-json\/wp\/v2\/tags?post=2477"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}